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Vietnam Coffee Shop Case Study

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1. Vietnam Coffee Shops situation
In recent years, Coffee shops are blooming in Vietnam, especially in two biggest city Hanoi and HCMC. Hanoi is a capital city, definitely much more traditional than HCMC. Coffee customers are almost the over 40 year-olds, so they prefer the street coffee and some traditional coffee shops like Giang Café, which is very famous of Egg coffee. In HCMC, there are not many traditional ones like in Hanoi. HCMC is a biggest economic city of the nation. HCMC has modern lifestyle with a large number of youth. As the result, almost companies choose HCMC to be the place to startup. So coffee shops in HCMC are very diverse to adapt the different demands of people. There are some typical coffee shop models as followings:
- Coffee Chain: Starbucks, Phuc Long, The Coffee House …
According to a market research - …show more content…

The decoration in milk tea shop is not as much important as coffee shop.
One more reason for the blooming milk tea is about the product cost. Main ingredients are milk tea powder, flavoring and topping types. Raw materials are not fresh (such as juices or smoothies), so they are easier to maintain and use.
I. Vietnamese coffee drinking habit
Vietnam is a country that runs on coffee. There is at least a coffee shop on just about every block in Saigon and Hanoi and they’re packed most of the day with a mix of locals leisurely sipping away enjoying the day and others grabbing a quick fix on their way to wherever they’re headed.
Coffee is brewed differently in Vietnam. It’s a mix between the French press and pour-over methods and despite producing great coffee, it’s surprisingly “low tech”. Coffee is brewed in a little metal filter called a “phin”.
Coarsely grounds go in, water goes in, and coffee comes out. It’s quite simple actually but the resulting coffee has flavor and depth that is anything but

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