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Trung Nguyen: The Vietnamese Coffee Culture

751 Words4 Pages

One of the advantages of Vietnamese coffee manufacturers, exporters is the coffee culture of the Vietnamese people. Vietnam is a country with a high ratio of coffee users, which contributes to the competitive strength and appreciating properly the quality of domestic products, enhance competitiveness on the world market. At present, the Government and most of the consumers are trying to promote the consumer development through the policy "Vietnamese used Vietnamese goods". That is an advantage for Trung Nguyen when competing with multinational corporations in Vietnam.
Moreover, households with Internet connections are no longer limited to urban areas. Approximately half of rural families have Internet access and the rise of Internet connections …show more content…

In contrast, the changes in the natural environment also affect the operation of the business. The process of business activity has always suffered the effects from the natural environment. In the current trend, people are increasingly focused on promoting the production associated with the construction and protection of the environment. Trung Nguyen also has launched projects for the development of coffee growing environment.
Due to the geographical location and the terrain, the climate in Tay Nguyen is dominated by the tropical climate and the nature of the cool plateau climate. The climate is suitable for growing industrial crops, especially coffee. Trung Nguyen has built a coffee capital model and set up its own coffee farm with 5000 hectares of coffee grounds in Tay Nguyen which is for the development of green economy in the area. Trung Nguyen also uses media as well as social networks to advertise this coffee capital model as the affirmation of brand image and product …show more content…

Online trading has a strong appeal, thanks to the advantages outperform the traditional trading. The most prominent advantage is that even though you do not have much capital, you can also sell products nationwide. Ground lease and staff cost are almost zero and online trading is not bound in time. Moreover, e- entrepreneurship could fully take advantage of social networks like Facebook, Zalo, Google, and Instagram ... as measures for their marketing strategies. These advantages enable a student, an office worker or even a housewife to easily become a shopkeeper - those who desire financial independence, earn more or build up a career with little

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