Vijaylaxmi Marketing Strategy

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Introduction The researcher through this research report will give a clear understanding of “The effectiveness of marketing strategy used by Vijaylaxmi Group of Industries in Indian markets.” It consists of Vijaylaxmi Group of Industries marketing strategy comparison analysis in the Indian marketing. This project will also be able to show Vijaylaxmi group performance compared to their competitors. This report will help in given a perspective on how multinational companies manage to change their outlook for every market. Even though this issue will have certain implications to consider but overall this project will help in clear understanding of Vijaylaxmi Group brand building in Indian market. The researcher chose this topic in order to understand…show more content…
They manufacture. • Blouse Material, • Embroidered Fabrics • Cotton Sarees, • Cotton dresses, • Poplin, • Rubia etc. And how they are able to manage their business in Indian market. What problems they are going to face in expansion. With in-depth analysis this research paper will give a clear idea as to how Vijaylaxmi group has been able to maintain a dominant position in terms of their target audience and growing at a steady rate. This topic will show how Vijaylaxmi group has been marketing its product throughout all its stages are hence will give the opportunity for the researcher to use various tools that will help in simplify the conclusions. Therefore a research project analysis on this concept will help in the clarify research specifications required and given eventually bring about an evaluation at end. Aims & Objectives Aims The following aims of this project are: • Understanding the current marketing strategies used by Vijaylaxmi group in Indian market • Researcher wants the foremost name with the widest reach and largest customer base in each business…show more content… (Lo 1.4, 1.5) Methodology chapter to explain all the research methods used in the project and justifying why and how they were used in your research? Methodology: is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge Primary data The data, which is collected first hand, and especially for the purpose of whatever survey is being conducted. Primary data is captured using a variety of processes, for example • Surveys • Interviews • Questionnaires The researcher has taken the interview of the following persons, to understand the expansion strategies are: - Directors - Key Personnel - Head of Departments - Executive Committee - Auditors - Surveyors Secondary data The data, which is already available and collected by someone other than the user. Such data cheaper and more quickly obtainable than the primary data and also may be available when primary data cannot be obtained at all. Secondary data is captured using a variety of processes, for example • Journals • Newspaper

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