ipl-logo

Virgin Atlantic Airways Leadership Style

820 Words4 Pages

Sub-summary
The leadership approach shapes the organisational structure and effects the business culture. Consequently, the analysis of the leadership style at the Virgin Atlantic Airways clearly reflects the contemporary leadership transformational theory.
Action-oriented chairman reached high employees’ commitment by applying family atmosphere and generous reward system in the company. Therefore, obviously, that Branson wants the employees to bring the personalised attitude to clients. The persuasive influencer spread the entrepreneurial spirit in various management levels within Virgin airlines, stimulates innovations across the business.
3. Pro/Cons of the Contemporary Leadership Theories
In the 21st century, the issue of Transformational versus Transactional leadership theories remains controversial. There are numerous advantages and disadvantages of contemporary …show more content…

Beyond disputes, the persuasive influencer, chairman Richard Branson takes a pivotal role in corporate leadership strategy. The profound understanding of employees, interaction on a personal level, elevates the business.
Overall, managers dedicated help their subordinates to succeed, provide the constructive feedback, which is an essential part of the Virgin’s corporate culture.
The transformational leadership lessons, which are possible to learn from the Virgin Atlantic Airways venture: disruptive rethinking of business strategy; people are the major asset of the business, have to be treated respectively; to transform ideas into constant innovations.
Analysing the array of attributes of the leadership theories, indeed, it is logical to conclude that trust and transparency are crucial elements of building a sustainable business in a VUCA world (volatile, uncertain, complex and ambiguous). (Bennett and Lemoine, 2014; Cook, 2016; Hayes,

Show More
Related
1404 Words | 6 Pages

Strategic Leadership Program Upon completing the leadership training course provided, active listeners gain vital leadership skills and capabilities, necessary for enabling the organization, self, and others to advance into higher levels of efficiency and effectiveness. Ultimately, our leadership program seeks to positively enhance pertinent performance and sustainability related variables present at the individual, group, and organizational level. The following leadership program paints a picture of what the idealistic company specialized in offering sound financial and insurance related solutions looks like from an outsider’s perspective.

Read More
1509 Words | 7 Pages

The leadership of Tesco motivates employees because of which the organisation consistently provides effective services to consumers. It is noted that the management of the organisation emphasises on the significance of the appointing roles of leadership to people within the organisation in such a way that they are aware of their responsibilities to implement the strategic decisions through the effective communication in the form of meetings and follow up on employees for ensuring that they are not drifting away from the providence of quality services and efficient company operations (Data monitor, 2010; Pergamon Flexible Learning, 2005). The leadership style is being implemented by the management and it is imitated by the leaders of team within each department. However, every leader of department is appointed by management and it has changed the organisational structure of Tesco. For instance, the duty managers in every store lead employees in decision making process on daily basis that supports the operations of store.

Read More
2838 Words | 12 Pages

This paper will examine the leadership of Robert Nardelli, a notable modern business leader and former CEO of The Home Depot between 2000 and 2007. Some business leaders have recorded great success whilst showing effective leadership and in turn taking their businesses to new heights. History has demonstrated that successful leaders know how to build great companies, correct dysfunctional organisations, revive tired brands, and develop new strategic plans whilst displaying consideration for and still satisfying their employees; whilst others proved difficult to work for, obstinate and even out-of-touch.

Read More
738 Words | 3 Pages

The advantages of transactional leadership are in its clear policies, structure, and efficiency. The disadvantages of transactional leadership include stifled creativity, impaired initiative, and inflexibility of the organisation. Furthermore, reward incentive models are consistently shown to be ineffective in the long term (Gneezy et al.,

Read More
1618 Words | 7 Pages

Bass (1985) reasons that transformational leadership comprises of four factors: idealized influence, inspirational motivation, intellectual stimulation, and individual consideration. Sir Richard Branson chairman and founder of the Virgin Group (Branson, 2007) is frequently described as a transformational leader. Branson is known for his charisma and leading by example both characteristics of idealised influence. To promote Virgin Cola he drove a tank into Times Square to represent the start of a war with Pepsi and Coca Cola (Kotler et al, 2012), What makes Branson exceptional is that he still finds time to give back, idealised influence reflects the extent to which the leader chooses to do the right thing rather than what is

Read More
914 Words | 4 Pages

In article number three, we examined how authentic leadership and laissez faire leadership in masters may combine with psychological job demands and influence SA and the willingness to take a risk. In the following, the concept of authentic leadership and laissez faire leadership will be further outlined. 1.4.4.1 Authentic leadership Theories on leadership have evolved throughout the years.

Read More
762 Words | 4 Pages

Transformational leaders belong to the latter category. The 4I’s are the usually found factors amongst these leaders which include: Inspirational motivation, Intellectual stimulation, Individualized consideration and last but not the least Idealized influence. (Bass & Avolio, 1994) PROS AND CONS OF TRANSFORAMTIONAL LEADERSHIP Just like two sides of a coin, the theory has its own advantages and disadvantages. Transformational leadership is an inspiration to country.

Read More
839 Words | 4 Pages

To begin, it might be helpful to define leadership. Some theories suggest leaders are born by inheriting certain dispositional traits that lend themselves well to leading others (Judge et al, 2002), while others will argue that becoming a leader is a process which any person can go through with the right training (Keating et al, 2014). Leadership is usually the process of aligning a group of people to work towards a common goal, but sometimes in organisations and management it is far more complex than that and choosing the right leadership style is vital. This essay will provide an overview of three leadership styles (participatory, situational and transformative), the specific skill sets needed in each one, and discuss how these might be applied

Read More
921 Words | 4 Pages

Influence: The Psychology of Persuasion relationships (30 points). For the Influence: The Psychology of Persuasion book, do the following: One thing that relates to each other in both books is the view on women in society. There are many stereotypes about women being viewed as lower on the chain. In “The Art and Science of Leadership”, it is said that women have less authority in leadership positions, and women also only hold ten percent of leadership positions (41).

Read More
794 Words | 4 Pages

Introduction The focus of this written paper is to introduce a successful business person in the world and analyze the person's unique events or stories with an appropriate organizational behavior theory. We would like to explain in detail with applications and discussions of how the chosen leader has demonstrated the critical criteria of a certain theory. Richard Branson, who is the founder of the Virgin Limited is seen by us as a famous leader in the business sector. His open-minded leadership style has fully demonstrated the transformational leadership theory. Bernard Bass (1985) stated that transformational leaders care about the development of followers, improve the organization through inspiration and stimulation and engage in the betterment

Read More
1924 Words | 8 Pages

Donald Trump not only on account of his physical features but chiefly owing to his personality traits. It not just the figure Donald Trump that earned him the praise of millions TV viewers with his ‘The Apprentice’ TV show but rather the stuff inside, the person Donald Trump. Over the years he knowingly and unknowingly did do value addition to himself so the person Donald Trump rose from being a businessman’s son to a successful businessman to the President of the United States of America. Success strategies followed by Donald Trump in his business is not a secret rather a well-known fact. Style theory, propagated by Mc Gregor Blake, Mounton, and Likert, highlight the effects of leadership on to the followers and its effectiveness has to do with how the leaders behave with the followers, is well applicable to Trump strategies used in his businesses.

Read More
669 Words | 3 Pages

Annotated Bibliography Chaleff, I. (2003). The Courageous Follower. San Francisco, CA: Berrett-Kohler Publishers, Inc.

Read More
1770 Words | 8 Pages

Maxwell points out that "trust is the foundation of leadership. " Where there is a lack of trust ; there is poor job satisfaction, poor loyalty which is important for the leader and follower. (1998) According to Bonan and Deal " leaders build diverse teams which accommodate different skills and processes. Leadership is situated in both relationships and teams.

Read More
780 Words | 4 Pages

Leadership style When we talk about leadership, we must think about people who already success in their career. From that, we can differentiate clearly the characteristics to become a good and influencing leader. For example, Tan Sri Anthony Francis Fernandes, CEO of the AirAsia who also known as Tony Fernandes. He is one of the 100 Most Influential People in the World because of his success in career and as a good leader. The first leadership style of Tony Fernandes is as a charismatic person.

Read More
1479 Words | 6 Pages

Leadership: Definition Leadership is the process of influencing the motive of the employees and so directing, guiding them to the proper completion of the short-term goals and the mission, vision of the firm. Leadership referring to achieve a specific set of goals of the business enterprise by minimizing risk and more advantage of opportunities is also called Entrepreneurial Leadership (Rao, 2015). Today leadership is such an iterative process when the leaders should have a variety of qualities and expertise in different area of management. Here, different theories will be explained which can clearly identify the scope, the responsibilities and the area of expertise required to be successful leader.

Read More

More about Virgin Atlantic Airways Leadership Style

Related Topics

Open Document