Virgin Atlantic Competitor Analysis

Information on competitors: Competitor analysis in management is an assessment of the strengths and weaknesses of competitors. This analysis provides a strategic context to identify opportunities and threats. Crowair Plc has three close competitors: 1. British airways 2. Easy jet 3.

1. Introduction JetBlue Airways Corporation (JBLU), incorporated in Delaware in 1998, is the fifth largest passenger carrier in the U.S. based on revenue passenger miles. With an average of 800 daily flights, it serves more than 30 million passengers and provides flights to 82 destinations in the U.S., Caribbean, and Latin America. Purpose of this paper is to analyze the current issues of JetBlue and provide strategic solutions.

Porter’s article has strong analysis and provides persuasive examples to support his argument. He carefully explains the five forces and demonstrates how they affect the competition in business. For example, when discussing about rivalry among existing competitors, Porter briefly mentions about different forms of rivalries and its intensity. After that, he analyzes the situations that lead to different level of intensity in rivalry carefully. Porter illustrates that “ The intensity of rivalry is greatest if: Competitors are numerous or are roughly equal in size and power…Industry growth is slow…

Porter’s five forces is a framework that provides analysts with knowledge of the external factors regarding their company and the development of business strategy. These shows people how attractive a company is in a certain industry. I have chosen to develop the porter’s five forces strategy regarding Cisco and the information received. I will evaluate the competiveness, threat of substation, buyer power, supplier power and the threat of new entry.

The Porter’s model was created by Michael Porter in 1979. It is used to understand the structure of the industry and level of competition in that industry. It specifies the effect of five forces on an organization which are Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes and Rivalry among existing competitors. The organization is less profitable if competitive forces are high. The model specifies where the actual power lies (Jurevicius, 2013).

The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

These popular trains are known as : • Premier Classe • Blue Train • Rovos Rail Tours & Travel geography South Africa has a diversity of destinations, attractions and sceneries which attracts all types of tourists from nature and wild life lovers to sport, business, historical and cultural interested tourists. There are a lot of different tours operating in South Africa like wine land tours, cultural, wild life, boat cruises, golf, bird watching, historical, fishing and culinary tours. South Africa deservers it’s title as “A world in one country”

Porter’s five forces interact to shape the competitive landscape facing port authorities and port service providers. The 5 forces are stated below; 1. The rivalry among existing competitors 2. The threat of new competitors 3. The potential for global substitutes 4.

Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.

These factors are a big game changer towards the success and failure of a particular organization. These factors can be further evaluated using the widely used industry analysis approach, Porter’s Five Forces Model. In the Oil & Gas

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from

ZHANG Shiyuan_HRM Human Recourse Management fascinates for me for the dynamism and challenge that it provides. A vital cog in the machinery of any business to maximize employee productivity, it is an interdisciplinary field relevant to the knowledge in policies and industries, business environment, organizational culture, essential skills in negotiation and leadership. I am hugely interested in grasping HRM knowledge for further integration with strategy consulting and management, which will be essential for establishing my career path. My first degree in International Communication Studies, which places great emphasis on analytical and highly interdisciplinary approach, has cultivated me with the literacy of communication, a significant quality needed for a practitioner in media and culture.

Given the current position Virgin Mobile is within the execution process, extensive analysis and research is required to effectively and adequately fulfill their underlying objectives. When analyzing a perspective industry to embark upon, it is important to evaluate the competition and the attractiveness of your company in comparison to the current offerings available. Therefore, in evaluating Virgin Mobile’s position in the mobile phone industry, it was important to note that the companies that currently occupy the market have the capital and market relevance. On the other hand, their complacency in the market place has shown in their reluctance to expand their target market. The vary factors that contribute to the attractiveness in a market

The oligopolistic market is highly concentrated, which means there are few market leaders within the same industry, providing the same services. In the airline industry, each company has a limited pricing power. As a result, whenever an airline follows the strategy of lowering prices, it is likely that the other companies will follow the same path. That is because, in the event of a company tries to raise its market share, the other existing competitive companies fight back to keep their customers and to remain competitive. However, as often found in oligopolies, the term of customers’ loyalty is encountered.