Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey.It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and Boeing wide body jets. Virgin Australia was launched as Virgin Blue in August 2000, with two Boeing 737-400 aircraft, one leased from then sister airline Virgin Express. Initially
Virgin Australia (Theory in Action) Group-6 Amit Boro PGP14005 Ganeswar Miniaka-PGP13087 Lokesh Kumar-PGP14028 Praveen Kumar-PGP13041 Rahul Kumar Pakhale-PGP14037 Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey.It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and
These functions has provided a guideline to classify the activities of managers to establish organizational objectives. Therefore, the main reason Virgin Group success as one of the world’s well-known brands is it fully performs the four management functions. There are many skills and knowledge can be learned from the management team of Virgin Group. Reference lists Carpenter, M., Bauer, T, & Erdogan, B. (2015) Principles of management [online].
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
It can be said that managers and HR professionals highlight various aims and objectives for the organisation to follow. These objectives are based on specific, measureable, actionable, relevant and timely. These five factors help the managers to specifically classify their objectives to accomplish in regards of a limited time framework. For instance, an organisation aims to hire a number of employees in a span of six months; SMART objective model will help the company to develop sub goals in order to increase the efficiency of their working goals (Jiang, et al.,
Sub-summary The leadership approach shapes the organisational structure and effects the business culture. Consequently, the analysis of the leadership style at the Virgin Atlantic Airways clearly reflects the contemporary leadership transformational theory. Action-oriented chairman reached high employees’ commitment by applying family atmosphere and generous reward system in the company. Therefore, obviously, that Branson wants the employees to bring the personalised attitude to clients. The persuasive influencer spread the entrepreneurial spirit in various management levels within Virgin airlines, stimulates innovations across the business.
And these make the company to grow fast more profitable. Virgin group profile was virgin Atlantic, which developed to become a main force in international airline business, virgin group includes over 200 business from financial serves , railway, mega stores, soft drink cosmetic and condoms. Innovation is the creation of new idea to the products, processes and any other activities in a firm that gives more value and this value give the firm better reputation and value which lead it to be more competitive and gain higher profits, and also benefits the consumer. Product innovation is the idea of producing new product, or vital qualitative change in a exciting
Managers and employees believe that this is the best method to follow. Objectives are placed by every team along with their managers . If the objectives were met, the team receives a bonus in their salary. Managers believe that the employees are their colleagues and that is what they call them in any department. This reflects how employees are appreciated and involved in decision making.
They are paid to get things done accurately and on the given time. So transformation on this work focus to their subordinates is a natural pass. The research shows a great understanding of what managers want. The most important and main thing which managers seek is COMFORT. Research also exhibits that they tend to come from stable home backgrounds and they use to lead comfortable lives.
When reviewing these two case studies the role of operations management and how they are involved to achieve the same outcome, in Apple case it was manufacturing and the distribution through the supply chain management and the operations management would include designing efficient processes to produce the product, timely acquisition of raw materials, insuring adequate numbers of properly trained workers, and proper maintenance of equipment. As for Virgin which is more of the change to its service setting would need to focus on insuring that workers are adequately trained, that customer service locations are equipped as needed and are safe for employees and the public, that services are revised as dictated by customer input or competitive forces.