This leads to the employees having more confidence in them and in the management. Interaction among all the levels of the hierarchy is spontaneous, so it increases effective communication. John Borghetti the CEO of Virgin Australia, himself personally interacts with employees on a regular basis discussing ideas and receiving feedback. Virgin Australia promotes self-sufficiency and effective communication within the organisation and believes that the employees are the backbone of the company. Hence they have been given enough involvement and authority in decision making.
However, the obvious significance that can be drawn from the framework is that Virgin Atlantic encounters a challenging and a competitive external environment that will affect its operation directly because it has to originate and be lean and mean in its operational capabilities and capacities if it has to endure the assault of competition. Moreover, it is relevant in pointing out that the global airline industry is in a death spiral and therefore, Virgin Atlantic needs to be ahead of their rivals to remain profitable. The attractiveness is that there is presence of threats that is displayed in the industry by Virgin competitors. However, when the threat is high, the less the industry becomes
SWOT Analysis To start with Virgin Mobile follows an approach in marketing that targets customers who are preferably young, dynamic and enthusiastic. And in order to lure its customers into buying the company’s product the company provides certain features that are very efficient and attractive in the market when compared to its competitors. Strength: • Cost Leadership: To begin with the company aims to be a low cost operator in the industry. It offers its customers with low acquisition costs as there is no fixed cost in infrastructure needed. The company also provides recharge coupons that can be used anytime without having the hassle of getting expired during a certain period of duration.
Virgin Group began its business with a magazine which was named the Student. The next venture was a mail order record company named. Therefore it can be sales that Virgin Company entered the market with a magazine business which was its market penetration strategy and then went on to the next stage which is product development through Virgin Records. With the establishment of its record label the company entered in to new markets. Hence the market development stage was also achieved by the Virgin Group fairly quickly.
Given the current position Virgin Mobile is within the execution process, extensive analysis and research is required to effectively and adequately fulfill their underlying objectives. When analyzing a perspective industry to embark upon, it is important to evaluate the competition and the attractiveness of your company in comparison to the current offerings available. Therefore, in evaluating Virgin Mobile’s position in the mobile phone industry, it was important to note that the companies that currently occupy the market have the capital and market relevance. On the other hand, their complacency in the market place has shown in their reluctance to expand their target market. The vary factors that contribute to the attractiveness in a market
If it is not of his innovate ideas of expanding his company in the air field, the Virgin Atlantic Airways would not have been operated . Being an open-minded person who applies innovation on himself and tries to influence his employees to be creative, the leadership style of Branson has utilized his workers' talent and contribute good will to the organization (Messina, 2006). Branson gives them freedom to be creative and workers attain outstanding results in return. The following example is consistent with the thoughts of Messina. Simon Draper is Branson's South African cousin, and more than that, he is a famous representative of the Virgin record.
Introduction: This research is based on the analysis of the “Virgin mobile India” campaign done by “Bates 141 agency”. Virgin mobile was the world’s first Mobile Virtual Network Operator when it launched in the United Kingdom in 1999, the brand is India’s ‘first’ national youth-focused mobile service and since Virgin mobile does not have a network of its own and operates worldwide by collaborating with other operators, In India the company works together with Tata Teleservices (slide share, 2011). Focusing on the social, cultural and economic background of the campaign and also the channels used to promote and advertise the campaign, lastly the effectiveness of the campaign towards the company as well as the general public. This particular
However, research has indicated that Virgin Atlantic has encountered stiff competition from other companies in the industry, for instance, they were once forced to lower the rate of their flight which follows a review of prices for air travels by their major competitors which include British Airways, Fly emirates, and Qatar Airways. "Economic indicators for example GDP, exchange rates and inflation are important to management of Virgin Atlantic. They can tell when it is a good time to
Final sections conclude the report explaining business values of two organizations. List of Tables & Figures Introduction Virgin Group Richard Branson, organizer of Virgin in 1970 is in the creator 's feeling the absolute most imperative motivation to all the achievement that has been
These disclosures generally suggest that the corporation’s reports were audited and that the statements conformed to the appropriate legislations and standards (Virgin Australia Holdings Ltd 2013, 166). In relation to social and environment disclosure that is not regulated, the corporation has referred to appropriate initiatives like the Global Reporting Initiative (GRI) (Virgin Australia Holdings Ltd 2013, 164). Its corporate governance disclosures covered mainly on the internal business control such as the structure and role of the board of directors, remuneration, responsible and ethical decision-making, integrity in financial reporting, recognising and managing risk, and disclosure and the rights of shareholders (Virgin Australia Holdings Ltd 2013,