If it is not of his innovate ideas of expanding his company in the air field, the Virgin Atlantic Airways would not have been operated . Being an open-minded person who applies innovation on himself and tries to influence his employees to be creative, the leadership style of Branson has utilized his workers' talent and contribute good will to the organization (Messina, 2006). Branson gives them freedom to be creative and workers attain outstanding results in return. The following example is consistent with the thoughts of Messina. Simon Draper is Branson's South African cousin, and more than that, he is a famous representative of the Virgin record.
Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey.It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and Boeing wide body jets. Virgin Australia was launched as Virgin Blue in August 2000, with two Boeing 737-400 aircraft, one leased from then sister airline Virgin Express. Initially
Virgin Australia (Theory in Action) Group-6 Amit Boro PGP14005 Ganeswar Miniaka-PGP13087 Lokesh Kumar-PGP14028 Praveen Kumar-PGP13041 Rahul Kumar Pakhale-PGP14037 Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey.It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Ronald Reagan is a leader by nature since he observed this kind of model by trying all the possibilities that innovated ways in changing and improving ways in which the organization and the state played. He is seen to improve the status of the United States kind of governance and improve it to a higher level of standards. He made America great again and improving the economy of the United States as a whole. This fetched him a lot of fame and created a positive profile on his side. Whenever Ronald Reagan failed, he accepted mistakes and viewed it as an opportunity to learn more and improve to the best of his
Leader’s effectiveness depends on leader’s ability to solve complex organizational problems. Skills approach consisted of three different major skills which are: technical skill, human skill and conceptual skill. It is a fact that no one can become billionaire without having business skills, if anyone can, than he would be surely a lucky person. In case of Donald J. Trump skills and the three major skills mentioned above which are required for effective leadership I think there are some differences. I think Trump has just one of these skills i.e.
Therefore, charismatic leaders should avoid this double edge sword by making sure not to take their skills for granted. Another aspect related to charismatic leadership that could be considered a double edged sword is that several organizations can become obsessed with the charismatic leader. In this regard, the charismatic leader takes away the spotlight and attention from the rest of the individuals within the organization. Thus, accountability is then diminished, when the focus is shifted to the personal characteristics of the leader. Not only does the attributes of a charismatic leader leads to success, but the very same attributes can become negative which is then the double edged sword.
On the other hand, the latter one often possess personality as narcissistic and egoistic, and display obedience and authority to the followership. Hence, it is hard to judge whether charismatic leadership is often a good thing. There are apparently no evidence indicating that charismatic leadership is a compulsory element behind success. To add on the point, the “charisma” of certain leaders might also pose problems for the company as when the charismatic leaders step out of the business (Gibson et al., 1999). Despite the several points composed on charismatic leadership throughout the literature review, one could not assert that “charisma” is a neccessity for the dynamic nature
After a visit to Southwest Airlines in 1991, the managers of Ryanair decided to reinforce the low-fare strategy and reduce further costs. The new strategies brought the company to the first profits in 1992, afterward traffic and profits grew steadily in the following years. (Doganis, 2006). Today Ryanair is the 2nd biggest airline in the world with 90.5 million passengers transported in 2014 (Ishak, Low-cost & Leisure Traffic, 2015). Even though after 1993 international air services within Europe were mostly deregulated after the so called Third Package of liberalisation of the sky, until 1999 the impact of low cost airlines in Europe was still very limited.
Finally, the company often pronounced in their annual reports (Air Berlin Annual Report 2006 and Interim Report 2007) that the main value of the airline is originated from its unique business model. That means, the company