Virgin Group Competitive Advantage

Competition
Based on Porter (1980, p. 328), he stated that companies are in great pressure in order to get all their ideas and strategy to be effective and competitive as possible so that they could be successful in the market. For example, one of the most flourished and profitable business projects is none other than the Virgin Atlantic Airways that is owned by tycoon Richard Branson. The airlines has its own unique developmental strategy that allows them to stay on top of the competition while at the same time trying to balance out its own financial resources, productivity and revenue. The kind of business approach Virgin Group adopted is known as opportunism. It follows a strategic way of thinking that provides great advantages for many

They do not copy other company’s business strategy but rather they have their own different and unique strategy to follow. The Virgin Group’s corporate strategy can be characterized as “Making differences and creating uniqueness” in the customer service department from around the world. Virgin Group focuses on creating fun, providing value to the customer’s money and quality to the products. An example of Virgin Group’s competitive advantage is the Virgin Atlantic Airlines. The Virgin Atlantic provides long distant flights. They have been carrying passengers over the Atlantic Ocean for over 27 years and this travel distance formed a competitive advantage because there are no easy means of traveling safely and comfortably over the Atlantic. Due to this advantage, it left Virgin Atlantic to focus more on its primary and tertiary rivalry (Civil Aviation Authority, 2009).
For almost all of Virgin Atlantic’s competitive advantage, they follow the characteristics of proprietary point. This point focuses on the formation of interesting yet unique blend of combinations that allows entrepreneur to adopt and apply different and unique methods for their businesses (Schindehutte et al., 2009). Virgin’s competitive advantage ranged from many areas that have in have developed the main idea for Virgin Atlantic brand such as the trendy

For example, the Virgin Atlantic Airlines provides long distant flights. They have been carrying passengers over the Atlantic Ocean for over 27 years and this travel distance formed a competitive advantage because there are no easy means of traveling safely and comfortably over the Atlantic (Civil Aviation Authority, 2009). Another example is the Virgin mobile. In the Virgin Broadband Home Phone Services Description (n.d.), under Service Availability it stated that, “The service is not available in all areas of Australia. You may obtain coverage maps showing where the service is available in Australia from us or from our website: www.virginbroadband.com.au. You are responsible for inquiring whether coverage is available at your