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Virgin Tlantic: Case Study Analysis: Virgin Atlantic

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Desired position
The desired position for Virgin Atlantic is to continue offer customers excellent service with low cost and have competitive advantage over its competitors in the market.
Gap analysis
Virgin Atlantic has a strong brand reputation and is the best carrier in the UK as it relates to speed, punctuality and quality. Virgin currently operates in Europe and North America. Virgins need to take advantage in the market of Asia. However, Virgin Atlantic is to continue meeting the needs of its customers and staff in order to stay ahead of the game.

SWOT Analysis
Virgin Atlantic uses the SWOT analysis framework to help with the internal core competencies while taking advantage of opportunities and also neutralise threats in the industry. …show more content…

Virgin Atlantic has talented people for their managers. However, the management style at Virgin encourages creativity. For example, all of the airlines that is under Virgin airlines they operate independently. The airlines that operate under Virgin has quality of jets that is rather new which create awareness and incomparably unmatched by its competitors. Virgin, however, increases services for its customers by having their employees take a role that is active whereby they come up with idea that is new to solve for improving in products and …show more content…

D1
“D1 refers to LO1, LO2, LO3 and LO4
Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions for Virgin Atlantic”.

Environmental analysis
PESTLE
Advantages of PESTLE
Cost Effective: Virgin Atlantic can complete the PESTLE analysis by using a pen and paper
Alertness development: Virgin Atlantic is able to Pestle for specific products, customer relations as well as marketing plan. However, when pestle is used in new development at Virgin Atlantic it raises awareness of potential threats such as upcoming competitors, there current competitors such as Qatar or with its own product.

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