Virgin Tlantic: The Five Functions Of Management In The Marketing Industry

Virgin Atlantic has a typical story; it was a small newcomer company against a giant and unworried establishments. People have the perfect thought of an airline, lower cost but great service, where Virgin Atlantic made their great reputation based on that by innovative product and quality development. Richard Branson who developed the airline, in his time he was known as the leading light of pop and rock music and he was the creator of Virgin Group. The first flight that began the airlines was on 22nd of June 1984 to Newark airport, New Jersey, which was filled with Richard’s friends, celebrities and the media. After that, the airlines aim was to provide the highest quality service with a lower price for all travellers, where they based

Where they develop list tactical ideas to optimize that will help the airlines to improve their performance. With a strategy and tactical ideas in the marketing department, they can take on responsibility in performance and enterprises for the sales and revenue for the organization. Virgin Atlantic uses is Planning uses all of the five function of management, but the most used are planning and controlling. They use planning by setting new yearly strategies, setting goals and trying to succeed better than the other companies. Also, planning is used for aim what they planned for if it was in the same day or if it was planned many years ago. The second key of activities is controlling. Virgin Atlantic uses controlling in their everyday life, it’s what keeps the airline steady. After a certain goal is planned and succeeded, the next thing to control it and keep everything steady, without controlling Virgin Atlantic will not be where they are today and it will not succeed. Marketing department takes controlling as one of the important aspects in the

Where they may lose more than 40% of their customer, because most of their passengers travel between Europe and United States where most of them travel business class. Virgin Atlantic needed to retain their customer or expand into other new markets. Most routes that serve the passengers are between New York and London and operating twice daily. So they started a marketing campaign with TV commercials, outdoor advisements near the airport to brand awareness among business travellers who constantly traveling between New York and London. The campaign targeted business travellers or upscale leisure passengers, (this kind of people travel on a yearly average term times), age in between 25 to 65, with more than 280,000 Dhs