Vision Statement Of Nestle

OBJECTIVE OF THE STUDY

The objective of the study is to "compare the marketing of Cadbury and Nestle". The main aim of the study is to identify the two most prominent and dominating chocolate companies- Cadbury and Nestle and to make a comparative study of the different ways in which both the companies promote and advertise their products and to draw a line between how the marketing strategies of both the companies differ from each other and in what aspects. The main focus in this study is on the chocolate products manufactured by both the companies. After performing the study and analysis we need to find out which company has a more market share and which company is preferred by the people and the reasons behind it.

The companies Cadbury and Nestle are choose because they are the major players in the chocolate industry and majority of the population prefer either from the two. So the study aims to find the reasons behind their choice.

REVIEW OF LITERATURE

VISION STATEMENT

Cadbury 's vision statement is:

"The Barrow Cadbury’s Trust’s Vision is of a peaceful, equitable society free from discrimination and based on the principle of social justice for all."

Nestlé 's vision statement is:

"To become an inspiring growth partner that delivers creative, branded food and beverage solutions enabling operators to innovate, and delight their consumers.”

MISSION STATEMENT

Cadbury 's mission statement is:

Cadbury means quality’; this is our promise. Our reputation is built upon quality;