Swot Analysis Philip Sonicre

EXECUTIVE SUMMARY

With the revolution of the toothbrush industry, electric toothbrush is currently propelling the market. Philips has come out with a new product line of electric toothbrush — Philip Sonicare Healthy White Refresh, with a cleaning function that could guarantee the whitening effect, suitable for people who wear braces, and a stain removal proposition that allow users to eat and drink freely.

Tooth decay can be physically and emotionally painful. It can cause the nerve of the tooth to get infected and die, causing an abscess. It is important to practice a good routine at home in order to keep our oral health at an excellent condition. Gum disease is very common and it could lead to bone loss around the teeth, and yet, 90% of

A market analysis has been done, which are the four types of market segmentations so that Philips could target different types of customers with different strategies. They are demographic segmentation, geographic segmentation, psychographic segmentation, and behavioural segmentation. A new pricing recommendation, new distribution recommendation, and new promotion recommendation for Philip Sonicare Healthy White Refresh is included in this business plan in order to attract new customers and generate more profit for the

Vision Statement

Philips has a vision of being a good brand in the market, and the started the brand promise — “sense and simplicity” in year 2004, and it represents Philip’s promise to provide driven service to the consumers, it also states that the company is committed to provide advance, and easy solutions to the consumers.

Furthermore, Philips has a “vision 10” strategy, which implements in three core areas. They are Healthcare, Lightning, and Consumer Lifestyle. The president and CEO of Royal Philips Electronics said, “with vision 2010, we are putting people right at the centre things, with Health and Well-being as out overarching theme. We are thereby putting into practice our mission: improving the quality of life through the introduction of meaningful innovations.”(www.philips.com)

Product &