Visual Communication: An Introduction To Visual Communication

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Introduction of Visual communication “The greatest thing a human soul ever does in this world is to see something … To see clearly is poetry, prophecy, and religion, all in one. --John Ruskin, 1819-1900 Artist, Scientist, Poet, Environmentalist and philosopher.” Human beings are visual creatures. We remember the things we see more than we here. We have a very large capacity for picture memory; it is surprisingly true that we can remember thousand of images with very few mistakes. In our daily life we see these pictures or images again and again these pictures became a part of our collection of memories. Images weave themselves into our memory system, sometimes lying dormant for years. When we see something interesting we tend to focus more…show more content…
Basically any image either signs, typography drawing photograph animation used to communicate or to inform some kind of message or idea came in the field of visual communication. It is one of the oldest disciplines in the humanities. The evolution of visual communication can be seen from ancient cave painting to the modern Computer graphics. Wikipedia defines visual communication as: “Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, and typography, drawing, graphic design, illustration, industrial design, Advertising, Animation color and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to communicate visually with the audience.” Visual communication is the transmission of ideas and information in forms that can be read or viewed, in this subject are included like Graphic Design, Illustration and animation , Books design, print , magazines, screen-Based media, interactive web design, short film, design for advertising, promotion, corporate identity, Packaging design and many…show more content…
From the evolution of millions of years we are genetically wired to respond differently to visual then text. Aldours Huxley, an author and a philosophical and futuristic vision mention in his book ‘the Art of Seeing’ that how to see more clearly. His main idea is that seeing clearly is mostly the result of thinking clearly. In his view the first stage of clear vision is to sense. Means letting enough light enter the eyes so that we can see the objects immediately around us. The next stage is to select a particular element from a field of vision , means to select the specific part of a scene within the frame of possibilities the last stage is to perceive, means we try to make sense of what we select .if the mind has any chance of staring visual information for long term retrieval and to increase knowledge base we must consider the meaning of what we see .Huxley’s define that the goal of visual communication is not only to publish or broadcast an image but to make a powerful & meaningful picture to the viewer that they remember it for long time if the image produced is not used by the viewer it is of no use. He mention visual communication circle dance –“The more you know, the more you sense. The more you sense, the more you select. The more you select, the more you perceive. The more you perceive, the more you remember. The more you remember, the more you learn. The more you learn, the more you know. For clear seeing this

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