For me, the growth of fast food does more benefit than harm to the economy and people’s life. Therefore, I’m going to analyze three main issues which are the development of technology in fast food industry, the convenience and reasonable price and the transformation of nowadays fast food chain to illustrate my point of view. With the rapid development of technology, the productivity of fast food industry becomes higher which makes the fast food business start to be passionate about science and technology and how they can revolutionize the kitchen. In the text, Schlosser states that “McDonald's Corporation has used Colorado Springs as a test site for other types of restaurant technology, for software and machines designed to cut labor costs
The McDonalds Corporation is known as the world 's largest fast food chain restaurants selling burgers, serving 118 countries and 68 million customers daily. A McDonalds restaurant is functioned by a franchisee, an associate, or the company itself. McDonald 's Corporation profits come from the rental, royalties, and payments paid by the franchisees, and sales from company owned restaurants. McDonalds Corporation had annual returns of $27.5 billion in 2012, and revenues of $5.5 billion. (Corporate.mcdonalds.com, 2016) McDonald 's primarily sells burgers, fried chicken, French fries, breakfast menu, soft and hot drinks, and desserts.
An assessment uses immediate entry modes of franchising, external factors, selection of the brand for the franchisee, in this case I have talked about many different brands from the Norwegian retail store to one of the biggest fast food chains McDonald’s and their ability of franchising. In recent years McDonalds has taken a lot of market in the fast food business. The result of this is that other fast food chains get a competitor. Huawei goes out to be number two in the world when it comes to the fast food market considering locations they have around the world. Due to their constant involved in the development of new fast food chains using franchising.
With Subway dealing in fast food as well and having approximately 45,000 stores in spread in over 100 countries it is the main competitor of McDonald’s. Both companies have franchised their business to expand rapidly. In terms of brand values in millions of dollars, McDonald’s had a global share of 97 723 in 2017 compared to 21 713 by Subway. McDonald’s Corporation heavily depend on Zero Hour Contract (ZHC), workers. According to The Guardian (2003), 90% of McDonald’s UK workforce was on zero hour contract.
Fast Food Nation Book Review Eric Schlosser, in his book Fast Food Nation, goes behind the scenes to investigate the processes behind growing and producing food, selling it to the fast food restaurants, and the consumption of that food among millions of people. His goal in writing this book is to inform the audience what happens behind the counters of chain restaurants and how the industry has developed and produced a homogeneous society, affecting the ways we live and eat and fueling high obesity rates both stateside and internationally. California, the home of some of the largest food chains, was an important economic region in the west after WWII. The car-based communities had brought in new people and new ideas that took part in the
According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005.Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. Fast food has always been associated with urban development; It has its roots in the Poppins and bread and wine stands of Ancient Rome and the ready-to-eat noodle stalls in East Asian cities. In the middle Ages urban expanses like London and Paris were brimming with vendors that sold cooked meats, pies, flans, pasties and the like. First fish and chips shop in 1860 came into existence. The first ever fast food restaurant is generally considered to be the White Castle restaurant in Wichita in
To contribute recommendations to KFC in order to improve the strength of the sales promotion strategy that is used by this fast food company to increase sales. 1.3 Research questions: The research procedure will focus on the premise of exploration inquiries that are one of various key inquiries. Research questions are generally the forbears of research objectives (Saunders et al., 2003). In this research the accompanying exploration inquiries are chosen to meet the prerequisites: 1) How can strategy be characterized and what are the nonspecific ways to deal with strategy? 2) What are the key aspects of branding in the fast food restaurant market?
It elucidates the reason for loyalty and what can be improved at each of the fast food outlets. It also opens doors for customers switching by showing how to get customers to switch from their favorite brands. Methodology Data was collected using two different
Fast food has affected peoples diet, natural landscape, the economy, the workforce, and popular culture. The effects it has is not only subjected to those who eat it but it affects the nation as a whole. The fast-food industry has been developed through various changes in society. The world renown McDonald 's has become one of the most powerful establishments and symbols of America 's service economy. McDonalds 's makes up 90% of the country’s new jobs.
CAUSE – EFFECT ESSAY OUTLINE Fast food popularity I. Introduction A. The introduction of fast food during World War II had altered the eating habit and lifestyle of global society and it is a continuous growing trend similar to that of modern electrical appliances such as smartphones and laptops (Belasco & Scranton, 2002). B. Modern society includes college students and white – collars prefer fast food than home – cooking simply because they are quickly served, easy to get and like taste of fast food which is salty, sweet and fatty (Hitti, 2008).