Visual Merchandising Case Study

. Module wise learning

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several competitors. The interest shown by Foreign Direct Investors in Indian market has provided more opportunity for the development of Retail Industry. By this, more employment opportunities are also created.

As per the report of “Indian Brand Equity Foundation, Retail Industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.

5.2 Module 2 - Plan and prepare visual merchandising displays

Objectives

• Interpret design briefs for retail displays

• Get hold of merchandise

• Create new and effective ways of improving the visual effect, within limits of design brief, company’s visual design policies and authority you have.

Visual merchandising is a creative way of selling the merchandise products in such a manner that it attracts the attention of the potential customers.

Visual merchandising is authored as the Art of Retailing. Related o the universe of clothing and form visual marketing has incredible effect and most extreme connection in retailing.

It can be basically characterized as the physical presentation of items. It is the coordination of every single physical component of a business to extend the correct picture. Visual merchandising has expanded massively in significance with the development of self-administration retailing.

Visual merchandising helps the customers to easily find out what they are actually looking for.

Also, it helps the customer to know about the latest trends in fashion.

Innovative Visual merchandising gives the retail store a unique image and makes distinct from its competitors. It makes the customers shopping easy and pleasant, thereby increases the sales and customer

The visual display helps the customer to decide the right merchandise they are looking for.

In visual merchandising the display of merchandise products are made in an artistic way by effectively using the retail floor in order to increase the sales of the Retail outlet. The activity that should be done for display of merchandise products are mentioned in the Design Brief.

Design Brief is a written document for a design project developed by a person or team. It gives a description on how the Visual merchandising has to be done and the materials and props to be used to display the goods. It is like a booklet or instruction manual on the content and style of display. In short, a design brief explains the designer, the aims, objectives and the milestones of a design project.

Some of the factors that are considered in design brief are: -

1. Materials

2. Size

3. Appearance

4. Design or layout

5. Target Audience

6. Cost

7. Social Factors like Country Culture, Environment etc.

8. Age range

9.