Visual Merchandising Essay
Visual Merchandising is one of the electives that I took for the first half of the term. This course teaches how to use different forms of media to conceptualise, design and implement window displays. By creative exploration and application of different principals, an effective merchandising displays can be produce. A research done by OgilvyAction, collected from 14,000 interviews of those shopper in 700 retail outlets across 24 markets globally, confirms that 80% of purchase decisions are made right in the store. This shows how much the potential influence of the store design and visual merchandising had on shoppers in their immediate environment.
In visual merchandising, the products being sold are typically displayed in a way that it does
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Clouds are considered to be lightweight, happy and at the same time there is a “high” status to it. Thus, it is able to convey my campaign statement, ‘Clouds Ten’. The main prop of my design is the huge cloud structure. The material used for that must be wisely picked so that it will create a realistic art installation inside the window display. Polypropylene loop pins are being used massively in that project to create a huge cloud structure. They used about 1.5 million polypropylene loop pins in the entire installation. My design will also include raindrop effect. In order to create a raindrop expression, silver acrylic crystal beads curtain will be installed on the polypropylene. The most important part of the design is the products itself which are the Coach bags. These bags will be secured onto the acrylic beads curtain, with small chain locks that are not visible afar. Hence, creating a fantasy whimsical cloud with luxurious bags suspended in the air accompanied by a curtain of crystal beads. Fig. 3 Acrylic crystal beads
Mustang Outfitters Mission Statement
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Dale Chhuly Persian Ceiling Analysis
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Visual Merchandising Essay
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