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Essay On Visual Pollution

1284 Words6 Pages

Abstract— Generally neglected Visual Pollution is important part of urban studies. It is often left out in policy as it is quite difficult to measure visual pollution and aesthetics depend on people’s tastes. Unlike other types of pollutions it is also a subject to fewer regulations. Architects and façade designers complete their job and are out of the scene. Layman unaware of importance of visual quality needs to be sensitized, educated or enforced regarding the matter. Major market places or urban tourist attraction spots in our country are suffering from the ill that is visual imbalance due to advertisements of brands. Will people of India take the support of Brandalism for the urban aesthetics or the jurisdiction will take a smart step …show more content…

The main argument that is focused on is that, these aspects of visual pollutions are shaped not only by the individual’s perspective, experience, need or values, but essential consideration should also count objective attributes of marketplaces, buildings and commercial signs and advertisements such as typography, order, complexity, and …show more content…

The negative consequences that commercial signs can have on the visual quality of urban areas and furthermore, on people 's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how it can be measured and checked. The issue is very subjective as different urban contexts and people from different backgrounds and cultures have universal or distinct visual preferences. Several different commercial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Advertising and commercial signage definitely needs to be measured, controlled and managed.

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