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Visual Rhe-Torical Analysis Essay: Save Water Ad-Vertisement

943 Words4 Pages

Water is a finite source while also being an essential need for all living beings. In this Visual Rhe-torical Analysis essay I will be analyzing an artifact titled “Save Water”. This artifact is an ad-vertisement in response to the “Save Water Campaign” created by Venfield which aims to edu-cate people on water as an imminent resource for all living beings and the scarcity of it in many under-developed countries. The World Health Organization collected data compiled in 2010, which sought out that there are seven hundred-eighty three million people who have unimproved sources to meet their drinking water needs (World Health Organization). The genre of this image is in the form of an internet medium. This audience of this advertisement are people of all ages, mostly people in refined countries where water is readily available and accessed. Throughout this essay, I will analyze the effectiveness of this advertisement through the argument the “Save Wa-ter Campaign” makes to conserve water and improve the efficiency of water. Consequently, this ad makes use of design techniques such as emphasis, contrast, organization, alignment and prox-imity. This ad makes an argument to raise awareness about the water crisis undergoing …show more content…

The color of this advertisement is in a mono-chrome theme which gives it a more serious tone. The grayscale color of the background seems that it could be representing polluted or unclean water. The goldfish stands out in the image be-cause it is the only colorful object in the fishbowl. The faucet’s color is also dark gray, which stands out in this image because it is right next to the fishbowl whose color is clear. The faucet is a dark-gray color and stands out against the light-gray colored background. The colors of the let-ters of the slogan contrast with the white and gray colors in the

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