Consumer Society Definition

Nowadays, the community is surrounded by many types of aspect in design such as illustration, typography appliance,poster art, photography and logo which means that design plays an important roles in our daily life today. Consumer society has played an important role to influence the visual context. What does consumer society means? Consumer society is a society in the ways of buying and selling goods and services , it is the most important social and economic activity. (Oxford Dictionaries,2015) Besides that, what is the definition of visual context? Visuals deliver the context that gives you a more efficient way to communicate. To be more precise, visuals help you to communicate a message in detail, without having a lot of words on it. The

Originally, at a very basic level, a logo was a unique way of writing yours or a company’s name -a kind of signature and way of making your individual mark on the world. Over the last decade brands are being using more as entire communications toolkits, to the degree now where many companies and organisations are thinking much marder about their brand and how they use it. (From book)

What are the benefits of logo with separate visual

By using color psychology, you can send different emotions. The color ‘Red’ represents power. It can easily get and holds people’s attention. From a research, 52% of shoppers does not return to a store if they do not like the aesthetics. If this does not make you pay more attention to the color, knowing that 93% of purchasing decisions are based on visual appearance and 85% of consumers citing color as the primary reason while purchasing. According to a study, professor Andrew Elliot found that people react faster when they see the color ‘red’, with the primary reason behind the phenomena, that the color ‘red’ enhances physical reactions as it is programmed into our psyche as a cue for danger. Retailers use this study to catch customer’s attention by setting all the signs of sales in red. As an example, the logo of Puma is in red in colour which can easily attract the attention of consumers. Products in red allows consumer to be more confident and energetic. Customers will also be motivated by wearing products in