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Samsung Company Swot Analysis

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I have decided to research Vodacom as my chosen cell phone company. Vodacom was founded by Alan Knott-Craig in 1994. It is a South African mobile communications company used by over 69 million customers. Vodafone being the parenting company owns 65% of Vodacom. They support over 220 million people offering business managed services to 32 different countries. Question 2 Vision Statement Mission Statement The future of the business Looks at the history of the business , the current situation and the ideal position your business would like to achieve in the future. Know where the business is heading Not there yet The impact they are going to make Specifies the main business function The reason why the business exists The task of the business What is the businesses purpose Sets out the goals …show more content…

They are a well known brand which means lots of people trust them and will keep on coming back to Samsung because they provide and good product. Weaknesses People view Apple's products as more advanced and reliable rather than samsung which means they will lose customers. Samsung's smaller competitors are slowly catching up to them. Low profit margin, they have many tough competitors out there so they lower their prices to keep customers buying from them. Opportunities There is a growing market for smartphones. There is new technology every minute so Samsung will keep on improving their quality. They have a strong finacial position for the future, they will be able to invest more money in the future because they have been in the business for long so they have secured a atable finacial position. Threats Apple is a huge threat to Samsung, they are always competing against each other to produce the newer, better product. Apple has a reputation making better quality products, being more trustworthy and overall looks

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