Vodafone Case Study

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Vodafone is the largest mobile telecommunications network company (as measured by turnover) and has a market value of about £86 billion. It is headquartered in Newbury, Berkshire, England. As of January 2007 Vodafone had 200 million customers in 27 markets worldwide. In terms of customers, therefore, only China Mobile is larger
The company was founded in 1982 as a joint venture and the name was derived from the newly-found company 's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network.
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India 's mobile customer base, with over 41.1 million customers*. Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company ', the 'Best Mobile Service in the country ' and the 'Most Creative and Most Effective Advertiser of the Year '. Vodafone is the world 's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide.
Introduction to the Telecom Industry in India
The telecom

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