rural market but its average revenue per user will be falling. And the reasons why Vodafone acquired Hutch were its strategy of expanding to high growth and emerging market of India, the Indian government had raised the foreign investment in telecom sector from 49% to 74%, high brand recall for Hutch among customers, company use of latest
Introduction Vodafone Overview Vodafone commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Brand Vodafone was launched in India in September 2007, after Vodafone Plc. acquired a majority stake in Hutchinson Essar in May 2007. The company has expanded its operations across the country to cover all 22 telecom circles and it provides service to 180 million customers. Vodafone: Company Logo with its Tagline Vodafone has an excellent coverage
REBRANDING STRATEGY AT VODAFONE In its previous acquisitions, Vodafone had always gone through a 2-staged rebranding progress. They would first start with the local brand name like in this case they would have started with Vodafone-Hutch and then fade out Hutch completely in the second phase. However, given the expanse of the Indian telecom market such a step would have taken a long time before Vodafone could establish its own identity separate from that of Hutch, without losing out on leveraging
especially top executive. Strategic planning is very important for Vodafone Egypt as well as any business organizations to in order to excel in the today’s competitive market place because it determines the direction and long term plan or goal of firms and there are many reasons Vodafone Egypt may prefer to conduct its strategic planning in secret and keep its strategies hidden from all but the highest level executives
Vodafone M Pesa- Transforms mobile into bank account M-Pesa is the world’s most successful money transfer service. It enables millions of people who have access to a mobile phone, but do not have or have only limited access to a bank account, to send and receive money, top-up airtime and make bill payments. GAP NEEDED TO BE FILLED: The initial concept of M-Pesa had been to create a service which would allow microfinance borrowers to conveniently receive and repay loans using the network of Safaricom
Introduction Vodafone Group is a British multinational company and is currently the second world’s largest mobile telecommunication. In March 2014, Vodafone had 434 million subscribers worldwide. The company, nowadays, operates in 21 countries all over Europe, Asia- Pacific, Middle East, United States and Africa. Plus, Vodafone has another more 40 networks in other countries (Vodafone, 2014). Vodafone has the power to keep going growing with an attractive range of products and services. Within
moved from providing only call service network to ubiquitous data networks with numerous value added services to customers. Vodafone’s foray into India In 2007, Vodafone acquired the controlling stake in Hutchison-Essar (India) for US$19 billion (including debt) . It was the biggest deal in the Indian telecom market at the time. Vodafone saw high growth potential in the rapidly growing Indian telecom market, but with low market penetration, making it a lucrative opportunity for the global telecom
process of building brand image and adaptive structuration theory is studies to understand about brand building and marketing. A case study on Vodafone UK is presented, followed by an in-depth analysis of how Vodafone has successfully used social media to build its brand equity and customer base. The results of the case study reveal the different strategies Vodafone UK uses to build and maintain relationships with consumers.The study concludes with a discussion of the lessons learned from the research:
the famous global service providing company called ‘Vodafone’. We will audit and analyze company’s marketing strategies and their service quality to analyze the competition in the market and what is the position of these one of the top service providing companies after making so much efforts. Company background: Vodafone actually came in to action in 1985 after becoming the first mobile phone seller in the UK (Vodafone, 2014). Today, Vodafone have more than 400 million users around the world. Since
3. INTRODUCTION TO THE PROJECT- 3.1 Title of the project- “Competitive Benchmarking of Trade and Product Go-to-Market strategies of leading telecom players.” 3.2 Go-To-Market strategy- Go-to-Market(GTM) strategy refers to the set of integrated tactics which a company employs to reach their customers and make a connection. A company’s Go-to-Market strategy has become an important tool to improve key business processes. Through GTM strategy A go-to-market strategy is a course of action