Vodafone Corporate Level Strategy

NAME: SWETA KUMARI ROLL NO: 350627 DIVISION: D SUBJECT: BPSM
ASSIGNMENT:2
Introduction
This assignment is based on the concept of corporate level strategy which every company prepares to know the current and future performance, growth, position in the market, survival condition, turnover position etc. I have to select two companies of same sector and discuss their corporate level strategies. I have selected telecom

 They launched PRE-TONES which is an innovative VAS service which allows user to listen caller tunes.
 In 2011 company launched mobile number portability.
 In 2011 they launched 3G services in some areas.
• Tie up
 Joint venture between the three companies which are Vodafone, idea and airtel
 Vodafone offering 3G services through ideas network in Andhra, Kerala and idea offering 3G services via Vodafone network in Delhi, Kolkata
 Airtel offering 3G services in Gujrat via ideas network
• International market
 Low cost debt financing
Vodafone
Company introduction
It is a British multinational telecommunications company headquartered in Newbury, Berkshire, England, UK and now in India. It was started in 1982 with the establishment of Racal Electronics plc. It is the world’s 3rd largest mobile telecommunication company measured by both subscribers and revenue. It is a globally operating company. It owns and operates networks in about 30 countries and has partner network in over 42 countries. The name Vodafone comes from voice data fone chosen by the company to reflect the provisions of voice and data services over mobile phones. In 2007, brand Vodafone was launched in

 In 2010. It launched a phone Vodafone 150 which is world’s cheapest mobile phone
• Transition
 From hutch to Vodafone in India. It was a great collaboration between global and local teams. It is a successful example of new brand into the market.
• Merger & Acquisitions
 It acquired Essar’s stake in 2007
 It acquired 10% in Bharti for $1.5 billion in 2005
 Vodafone and Bharti share infrastructure
 Idea and Vodafone enter into M&A
 It owned Safaricom in 2007 and launched a mobile payment solution
 In 2012, it announced a worldwide partnership with VISA
 Partnering with BT in order to gain access network with less capital investment than building or acquiring its own
• Diversification
 Vodafone foundation started which is a charity which supports and initiates projects which benefits vulnerable by using mobile technology.
 In 2009, it created a new business unit which focuses on the emerging mHealth market
 Diversifying in broadband services, DTH, voice over internet protocol
• International
 It launched in Mexico with the aim of earning high profitability, high