Vodafone Internship Report

Introduction About internship.- Internship offer students a period of practical experience in the industry relating to their field of study. This experience is valuable to students as a means of allowing them to experience how their studies are applied in the "real world", and as work experience that can be highly attractive to potential employers on a candidate's profile.

An "internship" is an opportunity offered by an employer to potential employees, called "interns", to work at a firm for a fixed, limited period of time. As per the university rules this internship is conducted for a period of 2 months on the topic chosen as “Effectiveness Of advertisement and tariffs on Vodafone Sales”.

Significance of Internship

Provides Experience

To find the impact of sales Promotional and advertisements on consumers

2. To find the awareness level with respect to the different brands available in the market.

3. To find the consumer expectations in sales promotional and advertisement campaigns.

4. To find the most significant mode of communication.

OBJECTIVES OF THE STUDY:

1. To analyze the advertising effectiveness of Vodafone TV & other advertising campaign.

2. To analyze the different medium through which the advertisement reaches Maximum number of people in the market.

3. To know the positioning of Vodafone brand in the minds of consumers

4. To analyze what a kind of advertisement does viewers expect from Vodafone.

5. What are the factors that influence while buying a particular brand of Cellular Phone Service provider?

SCOPE OF THE STUDY

The study was conducted to know consumer perception and behavior towards Vodafone advertisements. Due to time and resource constraints, this study is focused on Bangalore city. This study helps us to know what are the consumer expectations towards advertising and their subsequent consumer behavior in response to companies’

•  Are the viewer’s getting the desired message?

•  What type of advertisements viewers now days like?

•  What type of changes VODAFONE needs to make in future?

•  It helps in application of theoretical knowledge.

•  It is highly challenging and ever green field.

•  Finance is the blood of business, in the same way marketing is the backbone of the business.

•  It widens public relations & help in studying market competition.

METHODOLOGY

The study of Research Method provides us the knowledge and skills required to solve the problems and make effective competent decisions.

Research Design: The research study was made keeping in mind the various factors that were worked out in informal discussion with the Asian Paint, that would be included as a research object and the study can be based on the objectives.

Steps in the Research Design

• Define the research problem

• Estimate the value of Information

• Select the data collection method

• Select the measurement technique

• Select the Sample

• Select the Analytical Approach

• Evaluate the ethics of the Research

• Prepare the Research Proposal

1. Define the research