Vodafone Marketing Strategy
Amity School Of Business
Term Paper
Topic: Marketing Strategies Of Telecom Industry
Submitted To: Submitted By: Mr. Deepanshu Gupta Enrollment No.- A3906413260 Roll No.- C-26 Course- BBA (GENERAL)
ACKNOWLEDGEMENT
We are very thankful to our project guide MR. Gaurav Shrikant, Amity University, for her guidance, interest, inspiration and continuous encouragement throughout the period of project.
We also thank the respondents for their cooperation and spending precious time in responding
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Target Market:
Vodafone adopted multi segment targeting in which it focuses on every part of the society which includes high or low end users, businessman or a common man.
Vodafone in order to get established in Indian Market decided to get differently identify its value added services by introducing Zoozoos campaign during IPL-2.
Zoozoos turns out to be a game changer for Vodafone. It can be set up as an example of well laid out marketing strategy. Zoozoos which depicted the lovable characters highlighted services provided by Vodafone in the way of stories. This came up as the most innovative strategy used by the Vodafone in promoting their services.
Moreover, Vodafone introduces Zoozoo characters on social networking sites which resulted in huge fan following. Further, they introduces zoozoo goodies like toys, mugs, keychains etc.
Marketing Mix :
Marketing Mix is defined as set of marketing tools which a firm uses to achieve its marketing objectives. These marketing tools are known as four P’s i.e, Product, Price, Place and Promotion.
The marketing mix thus focuses on determining the right combination of these 4 elements which are clearly related to each other. It is seen that decisions taken in one area can affect decisions taken in other
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