Volkswagen Threats

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Opportunities Firstly, the needs of customers changing from time to time. Volkswagen should introduce more hybrid or fuel-efficient models which produce less CO2 across the other automotive brand. In addition, the environment friendly cars are meeting the recent customer needs as well as enhancing the reputation of the brand. The goal of Volkswagen implemented Life Cycle Assessment for almost 10 years period is to provide clear information on the environmental effects of vehicles and its components for the consumers, shareholder and also for other parties who have interested on it. Volkswagen has developed a green product under the model of up! family which is so called as the e-up! This is the first model which created with all-electric from Volkswagen to enter the market. This hybrid and electric car was not only create environmentally compatible innovation, but it was also generates zero emissions to the environment. Besides that, the new eco up! using the natural gas which is known as the best …show more content…

In general, the gas prices drop will be good news for average consumers, but it is considered as a serious matter for hybrid car companies. The continuous discovered of shale gas will result in the drop of future fuel prices and make the fuel efficient and hybrid car become less attractive. If the fuel prices keep on declining, there will be a danger situation for those supplier or automakers on smaller and more on fuel-efficient engines, hybrids as well as efficient transmission will have a great loss. So, the investments of Volkswagen to electric or hybrid car would be considered as losses, rather than those perspective future cars. Then again, decreasing in fuel prices would causes the Volkswagen’s hybrid car become less attractive for those consumers who are concerned on cost, as they will change their preference yo purchase smaller cars which consume less amounts of

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