How To Write A Case Study Volvo's Marketing Plan

1. Feedback and follow-up by employee

The follow-up from the sales executives from Pretoria and Johannesburg Volvo branch was good. For a number of the groups there was follow up pertaining the products they promoted or quotations. The author received follow-ups by telephone calls or email messages.

It is recommended that the follow-up with the customers must be a priority and promote their products to customers. Although the proposals are on Volvo letterheads, the e-mail message should have the same professional appearance.

2. Communication of the brand by the employees

The brand awareness of the company is enormous and in all areas from head office to branch level, from their magazine, TV, website, YouTube advertising were aligned. The only

The recommendation would be for the company to place a focus on training sales executives not only on product knowledge, but also with specific focus on brand behaviour and dealing with customers in a premium manner.

3. Marketing and communications evaluation

In order to effectively measure and evaluate the marketing and communication efforts; Volvo needs to ensure that communication and messaging are precisely tailored to the audience. Volvo needs to achieve relevance in value proposition and overall better response rate to our advertising.

Majority of these companies believe that the sooner they know their customers the better because they will be able to understand their expectations and behavior. Source: from (Henley, 2014).

All forms of communication and marketing messages should be consistent in its messaging and delivery for proper measurement. It should constantly be refined and tested with its audience to ensure effectiveness, then applied back into the learnings to business from sales to Volvo marketing strategy end to

The recommendation would be Volvo to appoint a host consultant to welcome consumer at the entrance and direct them to the correct business units they are looking for.

The author recommends that Volvo should make use of a quarterly consumer satisfaction survey to measure customer satisfaction with various aspects of their branch in terms of their services such as payment, general operations and reservation. The survey should target both customers who visited for the first time and return customers. This will ensure that insights on first time impression and experience of the new customers are monitored as well as the reasons why customers come back to Volvo branch.

5. Customer Loyalty

The author has noted that Volvo cars have developed several forms of loyalty programs which are very important part of brand marketing strategy. Loyalty programs create value for new and existing clients who prompt the existing to repurchase of assets as a sign of being loyal to the brand. For new clients Volvo must create attractive packages which will retain them and keep up with Volvo brand. This relates to calls personalized marketing or relationship