Apple Vs Samsung Case Summary

The cycle of this lawsuit ended in August 2012, when a court in California ordered Samsung to pay Apple more than one billion dollars in damages for infringement of intellectual property of Appleʼs iPhone and iPad technology and design. The animosity between Apple and Samsung is common in the modern market. The conflict of these technology companies helps us understand two aspects of the game theory that lie behind effective conflict management and

English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

In reference to the case being studied Mike had told Suzy and Samuel that the Rolex watches and the Louis Vuitton (LV) bags were authentic with minor imperfections. Due to the fact that Mike was using LV’s logo and name when selling the handbags at a discounted price than an original, he could be indicted with trademark infringement by LV. The same would be applied for Rolex as well. Unlike a patent, a company that holds a trademark is able to renew the trademark an unlimited number of times for ten-year terms. This makes it extremely difficult for anyone other than the company that developed the

In Forbes’ “Has Apple Become More Ethical Since Steve Jobs’ Death A Year Ago?”, the general answer is no. The author of the article, Tim Worstall, takes into account the multiple scandals that happens to Apple after Jobs’ death, for example the extreme working conditions for minors in one of their suppliers in China. The Huffington Post states that “when it comes to business ethics, Apple is a follower, not an innovator” (Hawthorne). The article then proceeds to stating the many occasions in which Apple usually let incidents turn into major scandals before Apple opens investigations against them. This really means that Apple has not impose its ethical conduct thoroughly throughout the company.

In 1994, it applied to patent its “improved method for editing computer documents, which stores a document's content separately from the metacodes associated with the document's structure”. After approximately 4 years, the USPTO granted its application and issued U.S. Patent No. 5,787,449 (“‘449 patent”). In 2007, i4i sued Microsoft for willful patent infringement, alleging that certain Microsoft products infringed upon its patent. Microsoft counterclaimed and sought judgement stating that i4i’s patent was invalid and unenforceable.

Then in August 2008 Mattel received damages in the range of 100 million. In 2010 the ninth U.S. Circuit Court of Appeals threw out a ruling that Mattel had appeared to have won for selling more Bratz dolls. In April 2011, a federal jury in California rejected Mattel’s claim that Mattel owned Bryants idea under his employment contract and the jury also ruled that secrets were stolen from MGA. Mattel was ordered to pay 85 million in liabilities plus another 225 million in damages and legal fees.

ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding its

Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California. This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs.

Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million). Blackberry has many opportunities, which are possible increase in demand from governments because of their high security and the smart-device market growing fast about 41.7% per year. Blackberry faces many threats that include rapid technological change. Companies are pressured to release new products faster than competitors. Another is increased competition for government contracts, has to compete with Samsung and Apple for contract