WEBD122: Introduction To Web Analytics

WEBD122 – Introduction to Web Analytics

Mid-Term Project Assignment

Student Answer Sheet

WEBD122 – Introduction to Web Analytics

Student Name: Long, Vanessa

Student ID: 4559138

Class:

Instructions: For your Mid-Term, you are to complete the following five (5) questions, you must use this document to answer all the proposed. Each question requires no less that 150 words to answer. You may use outside sources or any of the mention books found in the APUS library; you may find these most helpful. Please, use APA style references and in text citations in support of your answers.

1. Consider what you have read in the articles and in the lesson materials so far. You have learned that web analytics requires actionable metrics. (In your own words

You are to select only one (1) analytic tool. Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?

Student Answer: (your answer goes here)

I chose Piwik as my web analytic tool of choice because for starters, it is a free open source program which is just as good of a program as Google analytics. Some of the most important areas on piwik are the actions page, which is very beneficial in helping to discover your bounce rate, which in turn, helps to see if visitors landed on your site then immediately left or where they went next.

The referrers section. This area is a great way to find out how your visitors found you, what search engine and keywords they used to find you or if they found you on a social networking site like Facebook or twitter. Using the “exit” section can also tell you when a user visits multiple pages and/or leaves your

Search engines are constantly changing their algorithms forcing you the analysts to face an uphill battle in keeping your site optimally indexed. (20 Points)

Your Question: What are the steps you can do to stay ahead of or stay on par with the search engines as they constantly change their algorithms? Please describe what steps you can take. Student Answer: (your answer goes here)

Content should be of the highest quality, created for People instead of search engines, unique and informative.

Rich snippets have been around for a long time and have already shown that they have a positive impact on click-through rates in organic SERPs so ensure you’re at least using review, breadcrumb and pricing mark-up.

Author tags are another useful element to associate content with an individual author or publisher; also a great influence on ranking for content with trusted, well published authors receiving a rankings boost in the same way a trusted brand might for a product.

Social media- Connect with the right people socially on relevant social platforms, forums and blogs. And of course, continuously check your analytics, rankings and webmaster tools data regularly and respond to any changes rapidly, analyzing them against discussions in the