Wafa Kbab Marketing Strategy

3.0 Marketing Strategy

3.1 Mission To serve Malaysian with a wonderful food truck eating experience with great foods at affordable price. Wafa Kebab’s delicious and healthy food will become and addiction to whoever taste it.

3.2 Marketing Objective To establish ourselves as a great place to eat, where customers can count on mouthwatering menu options without spending their entire lunch or dinner waiting for foods for hours. Secondly, we want to establish our open kitchen concept so that customer can see how the food is being prepared and so customers can dine in comfortably without any doubt.

3.3 Financial Objective To gain a net profit of RM1500 on monthly basis and further funding another new truck on yearly basis either to expand the

In addition, our high-protein, low priced kebab will be the best value Malaysian food truck items on the market, which we expect will become a hot topic amongst our target market of all level of people of all ages, races and religions.

3.6 Strategies The single objective is to position Wafa Kebab food truck as the leader in West Asian food in Malaysia. We will strive to aggressively increase our market penetration. The marketing strategy will seek to first create customer awareness regarding the offered products, develop the customer base, and work toward building strong customer loyalty.

3.7 Marketing Mix

Product

We will specialize in creating kebab either beef or chicken kebab. The menu will include the classic kebab wrapped in pita bread and localized menu set consisting of beef/chicken and rice/fries and salads. Drinks are optional and customer might bring their own drinks if they want to dine in. All of our pita breads will be made locally and purchased fresh a few times a week from local retailers. Our beef and chicken will be grilled daily in the truck grill machine and prepared in a dedicated section of the truck. The packaging is a recyclable package to promote and support

In the first month of operation, Wafa Kebab will get the word out through mailbox flyers, brochures and business card. We will also hire two college students to hand out flyers, brochures and business card at strategically placed locations throughout Klang Valley, especially at TPM, Puchong and Bukit Jalil.

2. Social media such as Facebook, Twitter and Instagram will allow us to provide daily updates on location and menu specials, and we can reward social followers with exclusive specials.

3. Youtube that will show how the food is being prepared to give more confident to the customers on the cleanliness of the food preparation.

4. Customers can find us through our website at www.Wafakebab.com.my where they can find our company profile, foods offered, pricing and promotions.

5. Press publicity through newspapers like The Star, Malay Mail, Berita Harian and Utusan Malaysia can create a buzz around our concept.

6. By giveaways when there is high foot traffic, we will give customers the opportunity to try our kebab before dining with us.

7. Lunchbox with a sticker of Wafa Kebab to create attractions and hence word of mouth.

8. Eat five times, free one lunch using stamp