Wall's Ice Cream Marketing Strategy

Strategies for wall’s ice cream

Maxi maxi strategies:

1. Due to massive distribution wall’s cover the Untapped market segment O(5)S(1)

2. Wall’s cover the gap of diet icecream because it is a financially strong and well established then others. O(5)S(4)

3. Wall’s improve their taste and quality by hiring the skilled and highly qualified workers(3)O(4)

Maxi mini strategies:

1. Hiring of highly skilled worker wall’s can bring different variety of ice-cream. W(1)O(4)

Mini maxi strategies:

1 Wall’s can make his own ice cream parlor because they are financially very strong and have a good brand image. T (1) S (4)(2)

2 If wall’s improve his quality and taste and use massive distribution technique then he can achieve a competitive edge against

A well-defined target market is the first element of a marketing strategy.

It is the process of evaluating each market segments attractiveness and selecting one or more segments to enter. Sometimes companies are able to target, because they are financially strong and they can arrange a vast product line. The question of target market is pivotal for any organization’s success. Organizations take special care while identifying and defining their target markets. On one end the target markets can provide new horizons and on the other hand a wrong selection can play havoc with company’s resources and image. A segment can be targeted on the following bases:

Geographical:

Geographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented. You can divide your market by geographical areas, such as by city, county, state, region, (like the West Coast), country, or international region, (like Asia). You can also divide the market into rural, suburban, and urban market segments. And, you can segment a market by climate or total population in each

After the year 1997 they expanded their business and entered in other cities as well including Karachi, Rawalpindi, Faisalabad and Peshawar. Hico covers Punjab Cities more strongly because they are closer to its Lahore factory.

Demographic:

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.

Walls has been targeted every segment and we can say that wall 's has a Fragmented market. More specifically they are focusing on age, gender, family size, and income. They are offering Paddle Pop (vanilla, orange, choc bar, choc Dip etc. for kids. For teenagers they are offering cornetto cones, Magnum, Badami,etc. For families they are offering their ice creams in family packs like they have wall’s kullfa, strawberry, Mango, chocolate, etc.

Hico has ice-cream for nearly all demographic segments. They have Ice Lolies and Creamy Pops for kids. For teenagers they are offering Mega New Bar, Mega Cone and Cups. For the families they have all there flavors in family take away