Walmart Brand Loyalty Case Study

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International Business – Wal-mart US In benchmarking Phillips Legacy Ltd to Wal-Mart US it must be noted that both business’ were initiated in the early 1900's, are family owned, functions in the retail industry, sells fabric, offers a variety of other products and operate in two different countries. It must also be noted that both countries have distinct opportunity for growth, noticeable legislation and laws governing business and culture differences. Wal-Mart was started by Sam Walton in 1962 having owned a variety store previously. Currently there are over 11, 000 stores in 27 countries whereas Phillips Legacy Ltd only has one, most of their income are through the sales of the various items they offer and from the sale of fabric (percentage of fabric sales could not be obtained). Wal-Mart US has seven product lines which they refer to as strategic merchandise units which include financial services, grocery, health and wellness,…show more content…
What is the impact of these practices on customers as it relates to brand loyalty? Answer : Product Mix Answer : Brand Loyalty 3. What is the level of existing customers loyalty? Answer: Shifting Brand Loyalty Benchmarking Local Organisation Jimmy Aboud the Textile King Jimmy Aboud the Textile King specialize in the sale of fabric and is also known for offering customers high quality natural and synthetic fabric, at affordable prices. This organization has contributed socially through the sponsorship of (finances, banners, and offering of credit sales). Jimmy Aboud also has a business website, which allows customers to view, purchase, and return goods online or at the store. In addition, they have utilized social media and other conventional forms of advertising. Their main office is located in Trinidad however, they have branched out to offer their products and services, to the entire Caribbean and the Americas as well. International Organisation Wal-mart

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