Walmart Global Expansion Case Study

M1 In this part of the assignment asses the methods to increase trade between countries and the methods to restrict trade between countries by giving the advantages for increasing trade and the disadvantages for restricting trade of Walmart to different countries it operates in. Advantages: Trade of specialized ability and foundation of new ventures: Underdeveloped countries that Walmart operates can set up and grow new enterprises with the apparatus, hardware and specialized skill imported from Walmart 's developed nations. These aides in the improvement of these nations and the economy of the world on the loose. Stability in cost: Global exchange irons out wild changes in costs. It levels the costs of products all through the countries where Walmart operates (overlooking expense of transportation, and so on.)

Lauren Ryan Professor Buckingham GEOG 123, Section AN 8 December 2014 Costco: A Cut Above the Rest Introduction Costco Wholesale Corporation, in terms of their business practices and ethical standards, stands out above the rest. From the beginning, the owners, James Sinegal and Jeffrey Brotman, decided they wanted to avoid the corrupt practices associated with globalizing. No company is completely free from or unaffected by globalization; but Costco has done a pretty good job being fair in all of its transactions and affairs. From when it started to where it globalized, Costco’s process for globalizing and the reasoning behind it have made them not only a great company but also an incredibly successful company. Furthermore, many company’s

They also expanded their business externally. A horizontal expansion which means one firm merging with another firm in same industry was done by Sainsbury. In order to decrease the competitions from the discounter lidl and aldi, Sainsbury did a deal with Danish retailer Netto. In addition Sainsbury has bought Daisy Fresh which is a popular giant super market in Compton and the store will be reopened in the name of Sainsbury’s local. And the store will

However, there are threats to this competitive advantage. Wal-Mart and other stores have experimented with smaller locations throughout the country. Current threats include; increased rivalry within the industry, copying the Trader Joe’s strategic model, lack of technology/online presence and substitute brands. Tesco was unsuccessful in the United States that does not mean that other industry competition will not try and imitate or copy the Trader Joe’s concept. Other threats include new competition, local co-ops, e-commerce (Amazon) and a shift in consumer preference.

A branding campaign focusing on differentiators besides price is a good idea. Whole Foods is not going to win in a price battle in the long term, which is also stated in the article Better Buy: Whole Foods Market vs. Kroger written by Brian Stoffel, “it would harm them unless they lower the bar on their product criteria… which

To create a business-to-business strategy of ideal magnitude, the Lazy Sundaes strategy will be directed at building and maintaining relationships with distributors. Especially in increasingly competitive markets, distributors are bombarded with sellers hoping to secure shelf space, but no other seller will put in the same amount of intensity into their business-to-business strategy at Lazy Sundaes. In terms of purchase type, Lazy Sundaes will be involved with new task purchases. In Lazy Sundaes’ efforts to get in as many stores as possible, they will provide the retailers with necessary information about their products so the retailers can make complex decisions easier 3.6 Public Relations Strategy Transparency will be at the forefront of our public relations strategy. Monitoring both the internal and external communication channels surrounding Lazy Sundaes, the public relations team will generate positive content and develop relationships.

Besides, globalization can not be successful without adaptation because they go hand in hand and relate to each other. Basically, numerous American companies use globalization as a goal to achieve such as Apple, McDonalds and so forth. Starbucks’ Globalization and Adaptation is an example on how a successful American business, a global brand achieved this goal. As can be seen in this case, Starbucks brings its taste, its style, its impact to overseas but still always ready for adapting others’ taste, heritage and culture. They have no hesitation in changing for different values to success in expansion.

Vision, Mission Statement "Price Leadership Drives Global Performance" is the Wal-Mart visualization statement. The management of Wal-Mart emphasises on price leadership in every market since pricing strategy is the direct approach to reach performance and attract customers. In order to implement price leadership, they stated "Save Money, Live Better", which remains as relevant now as it was in 1962 by Sam Walton. The mission is that everybody is able to purchase products in Wal-Mart because the stores offers low price products to them. On the other hand, with affection to internal customers, employees and management should reduce cost, and achieve economies of scale, as well as help people who need

The first method that they utilized was that they switched from a vertically integrated brand structure to a functional multi-rand structure. The functional multi-rand structure helped Adidas by creating a global sales function that is responsible for commercial activities and marketing for both brands. With a global sales function, it allows Adidas to split Reebok and Adidas into wholesome and retail department, which allows them to cater to the various necessities of both brands. The second method that they utilized was by focusing their investments in the best possible markets and channels in foreign countries by critically evaluating buying behaviors of their consumers in order to secure shelf space for their goods. The third method that they used is that they embraced e-commerce, which allows them to appeal to their customers more efficiently and make purchasing products for consumers more

This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups