Q1. The central question Tesco should evaluate is “ what are the gains and losses associated with introducing or not introducing the virtual store” The answer is brought about by analyzing internal and external influences on the company’s actions. Starting off with the internal influences, Tesco should outline the purpose of launching the virtual store concept. Whether it’s used as a promotional tool or a strategy to increase online sales makes a difference. Promoting Tesco may increase sales in existing supermarkets and attract new customers.
Customer loyalty has been increased by development of reputation and brand name which has helped in reducing the price elasticity of demand. Wal-Mart also offers guarantees and return policies which assure the customers of their purchase. Method of providing guarantees and warranties also act as a barrier to entry because new entrants also provide high quality goods and offer customers competitive services which are often very
Wal-Mart has increasingly faced stiff competition from brick and mortar and online competitors. To be in a position to compete effectively, the company has to increase its competitive advantage. Increasing price products – due to the increased cost of productions, the companies are not in a better position to make a better profit unless they increase the price of each unit of product. This posses a greater threat considering that the company has to choose between its customers and
The Index will initially be used inside the business to inform buying decisions about suppliers, raw materials, products to stock. But the ultimate goal is to put this information into customers’ hands . Wal-Mart hopes that this internal rating system will be used beyond their retail store. Other businesses, competitors, too, are invited to use it as well so that The Index will become a ubiquitous industry standard. 1.5 Research Questions This essay will be studying CSR issues management at Wal-Mart to see if there is a difference between Wal-Mart China and Wal-Mart United States.
As for inventory management, high levels of inventory are required for fast moving products. This increases the responsiveness and may also be cost effective due to their high demand. As for products that have a longer shelf life, they can be transported through the various distribution centers. The concept of combined distribution centers, which allows them to deliver fresh items once a day, is also a good strategy used in UAE due to the multicultural people and their different preferences. Delivery times are reduced at stores by using scanner terminals like used in
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999). There are two types of shoppers, online and offline shoppers. According to Journal of retailing published (Jayshankar, Kristey, Michael and Nadia, 2010) have used different attributes to differentiate between these shoppers. Following are the attributes shopping motivation, attitude towards shopping, shopping frequency, store loyalty and etc.
Customer is changing, especially when it comes to using technology to shop. Recently, as Wal-Mart tries to use its geographic reach and existing retail infrastructure to compete with Amazon, it is making a move to ramp up its cloud based technology assets. In keeping with its “build rather than buy” approach, the company built its own data centers and developed supporting cloud based commerce applications using open source tools. “‘We took back control of the technology and largely built it ourselves,’ explained Jeremy King, chief technology officer for global e-commerce at Walmart” (Lohr, 2015). Additionally, as of 2015, the company is in the middle of an IT systems overhaul called Pangaea that “includes a hybrid cloud platform and search technology” (Nash 2015).
How new online businesses like Caratlane, Myntra and Flipkart are affecting their sales and the preferences of the customers. The study aims to see the future of the retail industry as to where it is going and what changes or precautions are taken up by retailers to compete with online startups. Before starting with the project on “The Impact
INTRODUCTION Consumer market grows rapidly every year and the number of competitors among different types of products and goods increases steadily. To standout against competitors, every company tries to invent something new and to get the competitive advantage for providing the product to the end customer. One of the marketing tools that has become popular and important is product packaging which allows companies to be different from each other and to have more priorities among competitors. This has become a reason why nowadays there is a big variety of design packages on the supermarkets’ shelves. Packaging helps consumers to choose the product from wide range of similar products and stimulates consumer buying behaviour.