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Walmart Internal And External Analysis Essay

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1. Key changes in Walmart strategic position The key changes that Walmart is facing toward their strategic position are external changes, and the changes identify are: ● The competitors, especially Amazon in the e-commerce and now they are penetrating the physical retail segment. ● The rise of the internet in the past years, which is changing the retail business. ● The customers moving online. To analyze this challenges the paper will present an external analysis, industry analysis with and internal analysis, to identify how the competitive advantage regarding this framework would help Walmart to improve their strategies. 1.1. External Analysis: Pestel Analysis From the Pestel Analysis described in the Appendix A, the factors that are …show more content…

Meanwhile the Political, Social, Environmental and Legal factors are playing a less impacting role into the business, but the company also have to take in consideration, the healthy, migration, politics reforms and friend environment trends. 1.2. Industry Analysis: Porter’s 5 forces Intensity of rivalry among competitors  High The impact of this force impacting on Walmart is high. In the industry exist many firms of different sizes competing to be the leaders, the factors shown in Appendix B are the most relevant for Walmart. Walmart must remain aggressive and innovative to remain in the strong competitive aspect, as the leaders of the industry, because although Walmart have the leadership in the retailer business, have a strong competitor in the e-commerce segment: Amazon, and this is a threat for the company, now that the customers behavior has changed and that the company is focusing in the last years on this segment. Bargaining Power of Buyers  …show more content…

And also we can address that the company is making and maintaining improvements in the business by having two good secondary activities: firm structure since the business is huge and have presence in other countries and also with their technology especially with the integrated supply chain, e-commerce and the systems used for the track in the retail stores, POS and Satellite

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