Walmart Vs Target Comparison Essay

Wal-Mart has been experimenting in smaller places rather than usual big cities. Wal-Mart proclaimed that they are planning to open %40 of their store openings over next years with small store formats. The SWOT analysis indicates us relevant information about the current threats of Trader Joe’s. The threat analysis indicates that there is huge rivalry in the market, having no technology and substitute companies creates big threat. The substitute threat and brand name items are concern for Trader Joe’s and competitive advantage.

Wal-Mart Store is known as the largest, and most renewed Store in America. The founder of Wal-Mart is Sam Walton. He bought the first branch from Butter Brothers. His concern was selling products at low prices, although that sometimes caused him a loss. He wanted to compete with other stores so that people get to know him as fast as possible.

There is also the fact of how well Costco pay its employees. Costco now has lower turnover rate and that saves them money in the hiring process but Target and Walmart are catching up and having more stores can prove beneficial in the end, even if they save money because of employee and customer

These changes would be expensive and long running so companies would find them overvalued and not profitable. We rated this 3 because Kraft has reduced the waste in 6 out 9 of their major manufacturing plants in the U.S. by 80% with plans to reduce waste disposal to zero by 2015. Our final key external factor under opportunities was the increased demand for packaged and processed foods around the world as a result of a change in lifestyles. These days it is more common to have double income families who are bound to have less time to cook and having extra cash for quicker meals. We felt that this was a fairly important success factor for the food processing industry because of the high demand for convenience food.

Wal-Mart also strives and lives on the motto of “Every day Low Prices.” This motto has gone so far that they now price match to other stores for the customers. This simply means that if the same product is found at another store for a cheaper price Wal-Mart will sell it to the customer for the price that it was found listed as at the other store. Customer

Kellogg’s US Morning Foods segment is the producer of top selling cereals like Frosted Flake, Fruit Loops and Apple Jack. Kellogg’s is also the producer of Special K, a not so famous brand geared towards health-conscious adults. As the second top provider in the US cereal production industry, US Morning Foods has experienced a decrease in revenues from several external factors that have influenced the industry. This is despite the constant increase of consumer discretionary income. External factors like change of customer taste, retailers acting like competitors instead of buyers, and increased expectations of social responsibility have been the main responsible for a negative growth in the industry.

The rebranding campaign should not focus on natural and organic foods for various reasons. Whole Foods is no longer the only company that is promoting these values. Natural and organic foods are available everywhere, which can be seen at Walmart and Kroger. In essence the only difference among these brands is the price, which is usually more at Whole Foods and is what is currently affecting their financial performance. A branding campaign focusing on differentiators besides price is a good idea.

The Mall of America is always changing to try and keep things fresh and exciting. There are endless activities that can be done at this mall, and people just keep coming back. New facilities being added should not be a duplicate of what they already have. The obvious would be to not have two Macy’s within the same mall. Adding another theme park will steal customers from the Nickelodeon one already there.

Walmart is present in over 27 counties and was regarded as one of the three largest corporations in the world according to the 2012 edition of Business magazine. Moreover in the same year it was featured in being one of the 25 global retail brands. After becoming the part of Wal-Mart Asda has seen gradual increase in its sales making it the second biggest retailer in the UK. Succeeding the acquisition, Asda started converting all its stores to Wal-marts supermarket format and introduced “Price Rollback”. These low pricing strategies lead to Asda having success and positive outcomes as a result.

To improve the overall health of our society, should Americans embrace the whole food movement, the potential benefits of processed foods or some other solution altogether? In our society most people choose to eat processed food instead of whole food. They prefer to eat processed food because it is much more cheaper than whole food. Whole foods are not cheap because the farmers don’t use chemicals when they are raising the plants. I think processed foods are unhealthy because people around the world getting extra fat and some kind of illnesses.