Walt Disney Executive Summary

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EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products. And besides that, it identifies the attempts to develop strategies to protect and strengthen Disney’s business strategy by illustrating with Industry Life Cycle. The industry life cycle indicates the stages that an…show more content…
The Walt Disney Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with five business which include media networks, parks and resort, studio entertainment, consumer products and interactive media (thewaltdisneycompany.com). The Walt Disney Company was founded on October 16, 1923 by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. The Company established itself as a leader in the American animation industry with iconic characters such as Mickey and Minnie Mouse with their first appearance in Steamboat Willie in 1928. The Walt Disney Company has grown to encompass more than just its own brand by diversifying into live-action film production, television, and theme parks, music, publishing, and online media and operating the ABC broadcast television network. Walt Disney Company Timeline: 1955: Disneyland opened the first Disney Park in Anaheim, CA to an invited audience. In the fall of 1971, Walt Disney World Resort opened the Magic Kingdom and two hotels near Orlando, Florida. In 1975, Walt Disney World Village, a large outdoor mall with Disney-built specialty shops opens to later become Disney Village Marketplace. 1983: Tokyo Disneyland opens in Japan as the first international Disney Theme…show more content…
Disney and its employees are tasked with protective the Disney brand around the world and encouraging the shipping of continuing value. The main aims of Disney’s are satisfying the financial needs of the shareholders. However, Disney goes beyond satisfying for shareholder needs and locations a strong emphasis on moral conduct that affects each households and the environment. The moral standards at Disney do not just apply to the employees, but it also on the Board of Directors. Disney’s “Code of Business Conduct and Ethics for Directors” governs the actions of the Disney board, holds them to high moral standards and makes them accountable for actions taken on behalf of the company. And, Disney also has a code of conduct that offers with suppliers and has very specific rules around harassment, child labor and

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