Following this success, Disney began releasing full length animated films at the pace of about one per year, starting with Snow White and the Seven Dwarfs. His style, as well as the business, were a major success and continued to grow gradually, but as the business grew so did Disney’s ambitions. Expansion into a theme park based on customer experience and the characters of his beloved show and movies was the next major step that Disney pursued. This vision became a reality and in July 1955 in Anaheim, California the first Disney theme park, Disneyland opened. A place where families could explore, enjoy rides, and meet the Disney characters quickly became a wild success.
This paper will explain how Walt Disney Reinvented the Theme Park and made millions of dreams come true. I decided to write on this topic because millions of people visit Disney Parks every year, and don’t know how it started. We will start at the very beginning with how Walt came up with the idea for a new kind of theme park. My main goal is to tell the story of how Walt Disney made his dream a reality and created a place where people of all ages ' dreams come true Walt Disney decided to take his two daughters to various amusement parks around the world in the 1930s and 1940s. (W7) While sitting on a bench watching his daughters ride on a carousel.
Moreover, by developing a consumer culture ever present in society, Disney profits on the customers desire for joy. Disney has transformed happiness into a commodity through the marketing of Disney films, the products released alongside the films, and through the branding of Disneyland as “the happiest place on Earth.” Through its first feature film, Snow White, Disney crafted a story that mesmerized audiences for generations. Disney followed this success with Pinocchio, which could still excite audiences, even though it is less of a commercial success. In both films, the acquisition of happiness is examined as both Snow White and Pinocchio search for their happiness. For Snow White, her happiness lies in finding the love of her life, the prince.
Disney's live-action films such as Pirates of the Caribbean attracts adults as well, in order to target adults Disney uses a "family approach." Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.
The first theory which is applied by Walt Disney Company is employee engagement. According to Dana Wilkie (2014a), it is named as the happiest place on the world. Naveenshahi (2013) said that Disney often focuses on people and creates a happy environment for their employees and makes them loyal to the company. To achieve the high engagement of employees, they hire and train the employees, create enthusiasm through communication and always put people at first. Walt Disney has a well-being employee engagement as there are some examples show that employees often put customers at the first place, work hard on their jobs.
Buckminster Fuller, the inventor of the geodesic dome, said,“We define ourselves by the space with which we surround ourselves” and I can relate this to visiting the Disney World theme parks. At Disney World, creativity and hard work are showcased at their finest and by example I come to view myself as hard working and creative. Walt Disney World inspired me to start a media company where I write articles and produce videos that bring my imagination to life. Since I have started doing this, I have become a happier person because I truly enjoy working on my craft and making myself and others happy, which is similar to what Disney does. Hard work is an aspect of life that the theme parks have instilled into my thought process about any task I pursue.
First of all, product strategy, Disney well known as producing high quality of products and of cause their famous brand that company has for years. Disney customized all their products with specific cartoon characters accordingly to consumers’ demand and request. Next, pricing strategy, From a consumers’ perspective, they always think of is the benefits they receive and the price they paying worth it. So in this cases, Disney’s product price are not low but compare to their competitors but the quality they used to produce a goods, it take into consideration that pricing is fair. Besides that, place strategy, a right place able to raise up the sales and maintain good sales for a long period, in turn, this means profit gained will increase too.
Before Walt Disney death, Roy O. Disney was appointed as the president and CEO of Walt Disney Productions and overseer of the department of the Walt Disney World Resort. The Walt Disney Company’s Corporate Strategy The Walt Disney Company’s strategy was not just targeted on the young, but for the entire family by creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally (Thompson, 2016). The Walt Disney Company’s strategy included more than originally animation for the family, it incorporated theme parks, hotel and resorts, interactive media, media network, studio entertainment, consumer products, and studio entertainment (2016). “Disney’s corporate
For example, it can refer to Honk Kong Disney Theme Park. Melbourne Disneyland can provide customers with high quality products, services and security, the safety of entertainment facilities (disneymonashcollege, 2013). For example, Melbourne Disneyland sale the products inside of the Disney Shop can be made in Australian. It cans representative the consumer is buying in Australian and they have come to the Australian Disneyland. Also, Melbourne Disneyland can add some area for helping their parents to take care their baby, such as nurse, hot water to warm bottles, or even selling diapers.
Disney and its employees are tasked with protective the Disney brand around the world and encouraging the shipping of continuing value. The main aims of Disney’s are satisfying the financial needs of the shareholders. However, Disney goes beyond satisfying for shareholder needs and locations a strong emphasis on moral conduct that affects each households and the environment. The moral standards at Disney do not just apply to the employees, but it also on the Board of Directors. Disney’s “Code of Business Conduct and Ethics for Directors” governs the actions of the Disney board, holds them to high moral standards and makes them accountable for actions taken on behalf of the company.