Disney Company Strategy

Powerful Essays
Mission “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”.
Market Analysis
The Walt Disney Company is a diversified multinational American mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, CA. It is the world’s 2nd largest media conglomerate in terms of revenue, after Comcast. It was the leader in the American animation industry before diversifying into level-action film production, television,
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The Commonwealth of Australia was formed in 1901 as a result of an agreement among six-governing British colonies, which became the six states. The Commonwealth also includes two territories – Northern Territory, and Australian Capital Territory.
• A governor-general represents the British monarch who is the designated head of state.
• Government Format: the Queen (Head of State), Governor-general, and Prime Minister.
• House of Representatives: 150 members – single seat constituencies – election every 3 years.
• Senate: 76 members – all states elect 12 regardless populations – elected every 3 years.
Economic • Australia has an enviable, strong economy with a per capita GDP on par with four dominant West European economies – USD 37,493
• Australia’s abundant and diverse natural resources attract high level of foreign investment, and include extensive reserves of coal, iron ore, copper, gold, natural gas, uranium, and renewable energy sources.
• Australia also has a large services sector and is a significant exporter of natural resources, energy, and food.
• The Australian economy grew for 17 consecutive years before the global financial
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Technological • Information and Communication Technology: household access to the internet has growth from 1.1 million households in 1998 to 4.7 million in 2005-06 – there were 6.7 million active internet subscribers in Australia in September 2006
• Research and Innovation: expenditure on research and development (R&D) in Australia reached more than $15.7 billion in 2004-05 – Australian business accounted for the higher expenditure on R&D about 54%, followed by higher education 27%
Environmental • Australia is a large island continent and is one of the most biologically diverse countries in the world, with a large portion of its plants and animals and ecosystem found nowhere else. About 5% of Australia is national parks that provide excellent places from which to experience such diverse habitats as rainforests, deserts, coral reefs and woodlands, and the plant sand animals that inhabit
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