EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products. And besides that, it identifies the attempts to develop strategies to protect and strengthen Disney’s business strategy by illustrating with Industry Life Cycle.
Disney owns a company whose sole purpose is innovation, Walt Disney Imagineering. They blend the success of the storytelling with technology. (https://en.wikipedia.org/wiki/Walt_Disney_Imagineering). Another way Disney stays relevant is to put the consumer in charge. They asked for customer engagement, and did this by switching from a Customer Relationship Management model, to Customer Managed Relationships.
INTRODUCTION The firm chosen for this assignment is The Walt Disney Company. Disney was founded in 1923 by Walter Elias, “Walt” Disney and his brother Roy O. Disney. Together with its subordinate companies and affiliates, The Walt Disney Company is a dominant diversified multinational media and family entertainment firm with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Walt Disney Company, 2016). Consumers from across the globe are reached via Disney’s stories, characters, and experiences. The organization’s employees and cast members work hand in hand to provide entertainment experiences that are both globally and locally cherished, with its work functioning across more than 40 countries.
“The land itself -- should be as dear to us all as our political heritage and our treasured way of life. Its preservation and the wise conservation of its renewable resources concerns every man, woman and child whose possession it is” (“Disney Celebrates”). A global issue today is climate change and sustainability. Many corporate companies have begun to change their environmental practices in order to combat greenhouse gas emissions. One such company is the Walt Disney Company.
For our project, we studied the entire journey of Disney movies- from its humble beginning as a production house to its journey up the ladder to world’s second largest media multinational and entertainment company; by coming up with unique business and corporate level strategies, leading to diversification, differentiation, mergers and acquisitions. We chose Disney movies within the entertainment media domain because the organization is constantly striving for excellent performance and yet is continually changing to adapt to the consumers’ taste. Walt Disney has been one of the best global companies. It has the mission of providing entertainment to the world in an innovative way. The company has been working since eons with the concept of
It makes people believe in their dreams and has created a world without limits. The core capability lies in innovation and creativity. The core strengths are as mentioned below: • Innovation & Value addition Every year Disney invests its huge capital in innovation and research department. Disney has a group of people called Imagineers who are solely responsible to bring new ideas, new rides, new shows to keep the audience engaged. • Patented Animated Characters Walt Disney makes sure that all the characters are patented thus mitigating the risk of competitors copying the characters.
Not only did owning Pixar give them the opportunity to produce world class films but it also gave them access to Pixar’s characters and animations which could be used as another marketing technique in its theme parks. Disney was the last to jump on the bandwagon with regards to the animation scene so they needed a major advancement to restore their reputation and collaborating with Pixar gave them the opportunity to compete with rivals such as DreamWorks. Lastly by purchasing Pixar, Disney gained an added benefit from an increase in market shares. This allowed Disney to have greater control of the market and thus increase their profits. 9 years later it seems Disney are now setting out on their own ventures without Pixar and these films such as ‘Tangled’ which grossed over $600 million at worldwide box office and the renowned ‘Frozen’ are becoming consistently stronger.
However, in order to stand out among the competitors, Disney Company especially concentrate on their marketing strategy, their target consumers focus more on parents, the ones who always have the power of purchase an item in a family. Hence, Disney’s marketing strategy not only applies for children but also parents. According to current situation of The Walt Disney Company, they’ve noted down to take actions in few segmentation in order to increase their sales, expand the market place to more country like Malaysia in future, continuous of promotion strategy on school holidays package and keep on improving on creating more and more characters merchandise towards consumers. Through these four main marketing plans (4Ps) by Walt Disney Company, it enable them to rank first largest media conglomerate among competitors. First of all, product strategy, Disney well known as producing high quality of products and of cause their famous brand that company has for years.
The ability of managers to reward or withhold tangible and intangible rewards allows for the development of a meritocracy. This provides a valuable tool for molding the kind of success-orientated culture at Chipotle. Instead of wasting time and resources while recruiting new members, they save time, capital, and resources by rewarding and promoting from within. This leads to maximization of profit, reduction of turnover, and improved employee satisfaction and performance through retained knowledge, skills, and experience of long-term employees. The net effect of these communication and management methodologies is to ensure that services offered to customers are of the highest possible quality.
Disney in the 1920’s as a cartoon studio which throughout the years has become a synonym of family entertainment. Today has grown to be a Multinational Corporation with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company net worth as of 2015 accounts for well over US$ 48.813 billion and employees 180,000 people. The Walt Disney is an American Company that has affiliates all over the world: Latin America, North America, Europe, Middle East and Africa as well as in the Asia Pacific. Being a diversified multinational conglomerate it is interesting to see how they managed their approach regarding corporate social responsibility whilst proving their business services all over the