The organization’s employees and cast members work hand in hand to provide entertainment experiences that are both globally and locally cherished, with its work functioning across more than 40 countries. In addition, Disney’s headquarters is located in Burbank, California, United States. This company falls under the oligopoly market structure as it is one of the largest among the few firms in the entertainment industry. The firm’s mission is to become a preeminent provider and producer of entertainment and information. Disney seeks to establish the most creative, unprecedented, and remunerative entertainment experiences and related goods universally, using their portfolio brands to diversify content, services, and consumer goods.
Before Walt Disney death, Roy O. Disney was appointed as the president and CEO of Walt Disney Productions and overseer of the department of the Walt Disney World Resort. The Walt Disney Company’s Corporate Strategy The Walt Disney Company’s strategy was not just targeted on the young, but for the entire family by creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally (Thompson, 2016). The Walt Disney Company’s strategy included more than originally animation for the family, it incorporated theme parks, hotel and resorts, interactive media, media network, studio entertainment, consumer products, and studio entertainment (2016). “Disney’s corporate
Internal/External Analysis Internal Audit Strengths: • Company has good relationship with the suppliers. • Company is also maintaining healthy relationship with collective bargaining agent (CBR). • Disney is one of the most recognizable entertainment company in the world • They have strong advertising • Wide and unique portfolio of the company • Innovative entertainment business • Strong customer service • Strong Media Networks and Broadcasting division • Disney owns a variety of companies, which allows them to generate more profits from different industry such as Media Networks and Broadcasting, Park and Resorts, Studio Entertainment and Disney Consumer Products • Disney is the largest worldwide licensor of character-based merchandise and producer of children’s film-related products based on retail sales • Walt Disney is financially strong. • The operational system is inclusive of procedures, processes & operations management reflects the element of that the company is meeting the desired standards. • Walt Disney is capable of producing new Products and Services in a short span of time.
Being in the competitive market of the entertaining industry, Disney has approached the horizontal integration strategy to gain much more space in this market. The best example of how Disney has expanded by this way of growth is watching its many movie studios adquisitions. Currently, Walt Disney Studios owns Marvel Enterteinmet and LucasFilm. Marvel, is the house of the most economically prolific superheros, whereas LucasFilm is the owner of the famous saga Star Wars. With these purchases, Disney has doubled its presence in the film markets, at the same time that ot has eliminated the competence, by making it its own.
Not only did owning Pixar give them the opportunity to produce world class films but it also gave them access to Pixar’s characters and animations which could be used as another marketing technique in its theme parks. Disney was the last to jump on the bandwagon with regards to the animation scene so they needed a major advancement to restore their reputation and collaborating with Pixar gave them the opportunity to compete with rivals such as DreamWorks. Lastly by purchasing Pixar, Disney gained an added benefit from an increase in market shares. This allowed Disney to have greater control of the market and thus increase their profits. 9 years later it seems Disney are now setting out on their own ventures without Pixar and these films such as ‘Tangled’ which grossed over $600 million at worldwide box office and the renowned ‘Frozen’ are becoming consistently stronger.
Walt had issues with rights of characters he made. He lost the character (Oswald, the lucky rabbit) due to disagreements over compensation. Walt then set out to create a new character and protect his trademarks/property more throughly, it is as one solution how to prevent the company from the failure. One of best ways applied by Disney is that keep growing through more acquisition in order to enhance and capabilities of its core animation, skills and
EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products. And besides that, it identifies the attempts to develop strategies to protect and strengthen Disney’s business strategy by illustrating with Industry Life Cycle.
Introduction The Walt Disney Company is one of the biggest entertainment and media conglomerates worldwide. The company was founded by Walt Disney and his brother Roy Disney in the year of 1922. The company started off as an animation film studio named Disney Brothers Cartoon Studio, but gradually expanded their business to build their own empire and become a leading company in the world. The corporate’s mission to be one of the world’s leading producers and providers of entertainment and information is still in progress. Presentation of enterprise Overview Disney’s diversification strategy over the past decades has been successful, in which the company is successfully operating in the industry of film, media networks, theme parks, and resorts.
Disney: SWOT analysis and current situation 2014 year was quite successful for the Walt Disney Company not only its shares reached the highest prices, but the company went through unambiguous cross-platform triumph with its Frozen franchise, spurred enthusiasm for the coming sequels to the original Star Wars trilogy, and waiting for the opening of the new Shanghai Disney Resort. (BURROWS, 2015) Moreover, the media corporation continues to implement at the highest level, in spite of confronting pressure in its film and broadcasting holdings. In this part we are taking a brief look at a current situation at Disney’s business and performing a SWOT analysis of the company, estimating its Strengths, Weaknesses, Opportunities, and Threats. Disney creates, produces, markets and distributes ideas through a huge extent of media platforms. As it was mentioned earlier, the company operates its revenues from the five segments.
From humble beginnings as a cartoon studio in the 1920s to its distinguish name in the entertainment industry today, The Walt Disney Company is now a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Walt Disney Company, 2016). Founded by the Disney Brothers, Walt Disney and Roy O. Disney, the company proudly continues its legacy of creating world-class stories and experiences for every member of the family. The Walt Disney Company demonstrated one of the dimensions of the organizational culture, which is innovation and risk taking which according to Robbins and Coulter (2014) is the “degree to which employees are encouraged to be innovative and to take risks.” The Walt Disney Company focuses on making the best creative content possible, encouraging innovation and make better use of the latest technology, while expanding into new markets around the world. (The Walt Disney Company, 2016). Walt Disney was always striving for improvement, easily adapting any new technology that could help improve the animation process.