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Walt Disney Research Paper

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The Walt Disney Company, which was founded in 1923 by Walter Elias Disney, is still considered the king of entertainment that creates many interesting films, animations, books, toys, and theme parks. Even though there were several times of crisis from 1980 to 1983, due to the company's deteriorated financial performance as well as the lack of innovative ideas in the film division, Disney could still survive in the industry with the help of CEO Eisner's management skills. According to the article, “The Walt Disney Company: The Entertainment King,” Eisner increased the revenues from $1.65 billion to $25 billion by the end of 2000, making a 27% annual total return to shareholders during those 15 years. Certainly, Disney’s success could be achieved

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