Walt Disney Sweatshop Case Study

Walt Disney was one person who was greatly impacted by the free enterprise system, and who greatly impacted the buisness world. Ho was not only the pioneer of animation, but he has built two multi-million dollar theme parks, that many people today enjoy and come from all over the world to see. Most people think that you have to be rich and have lots of money to become an entrepenur, but many people start off with nothing at all, that was the case with Walt Disney. He started off with nothing, living out of his office and eating cold beans before he became the successful entrepeneur he is today. "if you can dream it, you can do it," was a quote Walter lived by an it must have been a big help in getting him where he needed to be, but he didn't

The United States has been molded and shaped by the citizens who have built up wealth and have used capitalism to get ahead and spread their influence. Their impacts can be felt today and show that one person can change the country and make positive strides to creating a better world. When it comes to individuals who influenced the American identity, Walt Disney, John D. Rockefeller, and Bill Gates all made America what it is today. These great men all blazed their own trails and built up some of the most successful businesses in American history. Through hard work and perseverance, Disney created one of the most revolutionary entertainment companies in history; Gates gave everyday Americans the power of the computer;

Sweatshops are good for poor nations in the sense that they allow people who have no job at all a chance to earn money. There are many people who rely on the income that these jobs provide for their families to be able to buy food and water and other esstentials to basic living. These jobs may not be ideal, but they are better then other jobs that these poor nations may offer. Using Bangeledesh as an example, 60% of the nation was in poverty before sweatshops moved there in the 1990s. Now that number has been reduced to 30%, which is a big improvement for the population that lives there. (Powerpoint on Global division labor)

Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003).

Walt Disney company is an entertainment industry, that has a prestigious history. The Walt Disney, originally known as the Disney Brothers Cartoon Studio was established by Walter and Roy Disney as equal partner on October 16, 1923. The company changed its name to the Walt Disney Company in 1986. The headquarter of Walt Disney Company located in

Walt Disney seeking to develop and improve the most innovation, creative and productive entertainment experiences and associated products in the world. Walt ad Roy believed that he had to stay one step ahead of the competition in order to be the most creative, productive and innovation Animation Company of all time. It is without doubt that Walt Disney Company has created an empire that is unmatchable, and they surrounded themselves with the best artists, the most creative and innovation artist of all time, and they have newest technology to improve this more and to compliment it

The Walt Disney Company was founded on October 16, 1923 by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. The Company established itself as a leader in the American animation industry with iconic characters such as Mickey and Minnie Mouse with their first appearance in Steamboat Willie in 1928. The Walt Disney Company has grown to encompass more than just its own brand by diversifying into live-action film production, television, and theme parks, music, publishing, and online media and operating the ABC broadcast television network.

Out of the 12 listed above two(Miramax and the Anaheim Angels) were sold out and one(Saban Entertainment) saw some of its assets sold. However the remaining eight are still part of the Disney family. From a strategic prospective I would consider New Horizon Interactive a failure cause of whose Cub Penguin failed to meet its target. But these failures didn’t affect the rest of marvelous acquisitions of the Walt Disney corporation. Let us begin with the acquisition of Pixar(2006). With Disney and Pixar together ranks among the best acquisitions of all time. Analyst believed that Disney needed this acquisition since its own animations were failing one after another. With acquisition of Pixar Disney not only got access to the Pixar technology but

The largest shareholder of Marvel was Isaac “Ike” Perlmutter and after the merging he became the second largest shareholder of the Disney Corporation. Employees of Disney started hating him because of his cost-cutting, stubborn, and selfish methods. Marvel released the movie Avengers and it was a great success. The Disney’s acquisition was not only about movies of Marvel though, Disney also had planned to use Marvel’s vast library of superhero characters in every part of its business from theme parks to television shows

Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.

The subject of sweatshop and child labor is one of great controversy. The first thought to mind when speaking of sweatshops is probably a vision of sketchy factories in far off Third World countries such as Bangladesh or China working their employees 15+ hours a day in cramped up in a dust-filled space for little wages. Not in America though, right? Most Americans would be horribly upset if they found out they had been unknowingly supporting a business that uses sweatshops to produce its merchandise. Odds are though, businesses that exploit such labor are being supported in every shopping trip a person takes whether it be shopping for groceries, clothes, jewelry, or athletic gear. And, unfortunately, it’s more prevalent in America than many may believe.

In addition to cheaper manufacturing, Disney’s division of labor practices have given them a financially competitive edge in their global operations. Disney is very strict on their practice of having the American company members do the intellectual and artist work of the company. However, in many areas they take full advantage of the cheap labor available to do the labor intensive work in both the manufacturing sector and the theme park sector (Tracy, 1999).

Disney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits. Disney’s ability to change its focused demographics, create a substantial competitive advantage, manipulate the marketing mix to fit each franchise, and focus on specific strategic plans has allowed for Disney to become one of the top platforms in the world.

Disney kingdom was started by a person named Walter Disney in association with his brother who called Ray O Disney in 1923.

The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical. A good example of this is the interaction and relationship between Disney and the Chinese government. The relationship began in the post-Cold War era when Disney produced films reflecting the Chinese way of life, like Kundun and Mulan (Hongmei). Both of those films served as a political compromise and a marketing opportunity for Disney to gain a foot hold in the Chinese market. While the initial intent was to resolve the political differences, the negotiations and conflicts soon shifted to an economic opportunity. I find this interaction to be strange, Disney is interacting with post-socialist China on political and economic grounds. That means a global corporation, that began in and reflects the United States is negotiating with a nation