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Walt Disney World Resort Case Study

2289 Words10 Pages

The Walt Disney World Resort is the world's largest and most visited recreational resort, covering 100 km2 area encompassing four theme parks, two water parks, 24 on-site themed hotels, and other entertainment and recreational venues. Despite marketing claims and popular misconceptions, the Florida resort is not located within the Orlando city limits, but is in its own cities: Lake Buena Vista and Bay Lake, about 34 km southwest of Orlando. The resort complex is owned and operated by Walt Disney Parks and Resorts, a division of The Walt Disney Company. The property is often abbreviated as Disney World or WDW. Walt Disney World in Orlando, Florida is not just a theme park, but a huge resort complex covering 47 square miles. The resort contains four separate theme parks, three water parks and 99 holes of golf on several different courses. Miles of outdoor recreation are available including hiking, …show more content…

One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations. 2. Mission statement of Disney: the purpose and the primary objectives of the company The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Vision: the purpose and values of the company; how the organization would like to behave in the future; To make people happy! 3. Keep Customer Focus first and

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