Ascot park hotel also offers pool and spa facilities, fully licensed bar and restaurant including to their customers (Ascot Park Hotel History , n.d.). This study will explain hospitality and tourism industry factors, these factors are pricing, competition, law and regulation, marketing, staffing and target market. These factors will helps to shape management practice at Ascot Park Hotel. This
The Most Generous Hotel Loyalty Programs for Business Trips in New York City Every year in the US alone people make about 488 million business trips. An impressive number heads to New York City, the third most visited business travel destination in the US. Can New York City accommodate all these millions? Yes, it can! Moreover, besides doing business in New York City and napping in luxurious hotels, you can continue to earn and redeem your loyalty points by staying at the hotels with the most generous hotel loyalty programs.
Product can be divided into three levels, which are core product, actual product and augmented product. 1. Core product Applying to Shangri-la’s customers, the core product is the services of hotel & resort, which can provides luxury enjoyment for their trips. 2. Actual product For Shangri-la, the Shangri-la brand name, crew uniform styling, booking system, and features such as wake-up service, ‘chi’ spa, food and beverage service and their 5-star rating quality levels.
2.2 Most often used types of affiliation The level of the internationalization of a hotel is calculated by number of the countries that the company is presented, but also by considering the number of rooms that hotel operates internationally to the number of the rooms that the hotel has. (Martin, 2007) Thus, in order to measure the level of the internationalization of the Hilton Worldwide hotels we should see in what countries the hotel operates and what types of affiliation it uses. The most commonly used types of affiliation are: ownership, management contract, franchising, marketing consortia, leasing. Ownership is the type of affiliation when all the properties are owned privately by people or companies. Blackstone Group had private
Marketing strategy The marketing strategy applied by the resort is 4Ps of marketing mix and SWOT analysis. In 4Ps the first concern is product, the core product for our resort is resort suite room which the guest will stay with particular night, we have offer garden room, regular suite, deluxe suite and executive suite. For the facilitating product, we provide customer service hotline, so our guest or people can call to us for any inquiries. We also have spa facilities and service, bar, restaurants, front desk as well as online reservation. By doing this, we can enable our customer to consume our core product.
There are over four hectares of floor space here and it also houses a large business center, which is ideal for holding grand conferences and business meetings. The hotel lies close to all the prominent places in the city, such as the Puppet Emperor’s Palace and the Changchun Film Studio. The fine hotel has all the modern facilities in its rooms. You can enjoy excellent TVs here and also feel comfortable in medical grade bedding. The hotel is served by a number of fine restaurants.
Asia International Hotel The Asia International Hotel is located in Guangzhou, China. It is located in the center of the city and is certified as a 5 star from the government. It designated as the official center that services the Canton Fair. There are many high quality facilities and amenities that are available at this fine location. All the star attractions of Guangzhou all lay close the location of this hotel.
Meliá Hotels International is a Spanish leading hotel company and one of the largest hotel companies in the world, with more than 350 hotels, divided into seven famous brands, in 35 countries. Their hotels are designed to offer everything from the most exclusive luxury (such as Gran Meliá Hotels & Resorts, ME by Meliá and Paradisus Resorts), to upscale services (for instance Meliá Hotels & Resorts, and Innside by Meliá), through to more middle scale hotels (such as Tryp by Wyndham, and Sol Hotels & resorts). My analysis of the social marketing tactics would focus on Gran Meliá Hotels & Resorts. Gran Meliá are the finest hotels within the Meliá Hotels International portfolio, designed as an exclusive series of hotels and resorts focus on travellers
Middle managers would implement the policies given by top management to promote the name of the hotel through mass media. The sales and marketing departments can promote or advertise the hotel through websites and blogs to reach a wider audience.Moreover, our hotel can also tie up with business partners such as credit card companies and tour agencies. Goal 3: To open another branch in the capital of Malaysia in the next 7 years. Reason: Kuala Lumpur is at the heart of Malaysia. The state is bustling with people and shops, truly making it a tourist destination which is ideal for the hotel.
It is the strategic implications of customer’s satisfaction in the hotel industry that the project seeks to look into and how to seek improvement for the hospitality industry. STUDY GOALS: 1. What is the implication of customer satisfaction in the tourism sector? 2. What is the potential of the Tourism sector in building long-term relationship with its customers?