Case Study: The Walter Raleigh Hotel

Introduction

The tourism business being discussed in this assignment is the Walter Raleigh Hotel, Youghal. [http://walterraleighhotel.com/gallery.html]

The Walter Raleigh Hotel is an 18th Century, luxury four star boutique hotel located on the sea front of the heritage town of Youghal. It is located only 40 minutes from Cork City. The Walter Raleigh Hotel offers a wide range of facilities for each different type of guest. These include extravagant suites and guest bedrooms, such as twin rooms, family rooms and double rooms, four different conference and banquet halls that are customized to suit each guest and can cater for 50 – 357 people and three different styled restaurants and a bar. The Walter Raleigh Hotel provides the ideal location and venue for all tourists and guests. http://walterraleighhotel.com/about.html http://walterraleighhotel.com/

The reason that this tourism business has been chosen is because all the information needed to complete this assignment can be gathered easily and as well as this, the Walter Raleigh Hotel highlights all of the seven P’s effectively within in its operations.

The topics being examined in this

This strategy assists companies and producers in making important decisions in relation to the marketing of their product or service and also in the creation of their main marketing plan. The marketing mix is a fundamental approach to helping companies and producers understand what their product or service has to offer and how to successfully market their product or service. The marketing mix initially consisted of the four P’s; Price, Product, Promotion and Place. However, overtime, several other elements were added to the concept of the marketing mix. To date, there are now seven P’s of the marketing mix. These include; Product, Price, Promotion, Place, People, Physical Environment and