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Walton Arts Center Differentiation Strategy Essay

254 Words2 Pages

I believe the Walton Arts Center demonstrated their use of the differentiation strategy at the business level. The Walton Arts Center events consist of plays, musicals, non-traditional performances, broadway events, and classes (Todd & White, n.d.). I believe these various events show the use of a differentiation strategy because the Walton Arts Center has a wide range of services they offer, instead of only focusing on one specific service or event. If the Walton Arts Center only held broadway play, for example, then I believe it would not be utilizing a differentiation strategy, but instead possibly a low-cost strategy. I believe if the Walton Arts Center wanted to change to a low-cost strategy then they could begin to only focus on small

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