Cultural Violence In Warner Bros Posters

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their own media and movie making. Still, Warner Bros was far from allocating lead roles to Native American actors, which confirms that artistic cultural violence, being a form of cultural appropriation, still persisted in Warner Bros movies of the 3rd period. II. Discussion: Violence in Warner Bros’ Posters In the twentieth century, Hollywood contributed to maintaining positive and (mostly) negative images in 823/1000 of the movies about Native Americans (Fixico, 2006). The explanation we obtained after we applied our theoretical framework to Warner Bros movies, enable us to uncover different aspects cultural violence, including discrimination, othering, stereotyping, and cultural appropriation in this representation. a. Prejudice ‘To the…show more content…
That suggests that viewers are to assimilate that a movie about Native Americans is equated with a movie about violence. This, itself, constitutes an act of cultural violence since a movie-making company like Warner Bros makes intentional use of art (pictures and films) to justify use of violence against Naïve Americans. As mentioned in the theoretical part of this thesis, this includes both cultural forms of violence including cultural appropriation. Warner Bros, obviously, did not ask Indigenous Americans’ permission before using their culture and represent them in those negative…show more content…
The images under scrutiny presented with aspects of cultural violence: i.e. prejudice, stereotypes, racial discrimination. Native Americans in these posters are portrayed as savage killers, kidnappers, and brutal fighters. What distinguishes posters of the 1st period from those of the 2nd period is that the latter offer biased physical depiction of Native Americans in the posters themselves (See pictures 3, 5, 6 in Appendix C), while those of the 1st period suffice to giving the impression that Indigenous Americans are behind the violence expressed therein (Pictures 1, 2). When relating them to their socio-political context, we found out that Warner Bros adopted such culturally violent approach because Native Americans, between the forties and the seventies, were still not considered as equal as European-American citizens. Indian Americans were often racially oppressed, benefitting from underpaid job opportunities and from very limited access to education and health
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