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Analysis Of Mizuno's Wave Inspire 13

1457 Words6 Pages

Introduction
The aim of this essay is to review the marketing environment in which Mizuno manages, to identify a target market for the Wave Inspire 13 and determine how the offer is positioned within the running shoes market.
In 1935, Mizuno opened its first sales headquarters in Osaka. The company’s unique family management allowed a focus on research, design and development, creating highly sophisticated technical products. Mizuno’s popularity today is global where it exports internationally all around the world, Australia being one of them. (Mizuno, 2018)
The Wave Inspire 13 is one of Mizuno’s greatest offers, it is available in several colours for both men and women priced at roughly 120 dollars in the Australian market (Mizuno, Products, …show more content…

New products means new technologies in today’s generation, advanced technologies are not only in telephones or computers but features included in running shoes as well. Customers expect advanced features to be designed in their shoes to provide satisfaction. The Mizuno Wave Inspire 13 utilizes a new upper mesh design that offers improved flexibility and breathability to enhance comfort and improve overall on-foot experience. As technology advances over the years, the development of shoes evolved as well. From basic size and fits to cushioning, shock absorption and flex controller features. In addition, Mizuno’s developers uses the wave system that promotes long life and wanting their shoes to mimic how a wave is, with energy concentrated in the impact but spreading out evenly. (Mizuno Wave Inspire 13, 2017) Research have shown that new products are being developed by emerging technologies rapidly and is expected to fuel growth in the very near future, this shows more opportunities for greater products following the technological shifts potentially affecting the running shoes market. (Chand, 2016)
Identification of a Target Market
Mizuno focuses in differentiated marketing whereas it targets several market segments with separate offers. The target markets for Wave Inspire 13 can be referred to sports-driven costumers …show more content…

Flat feet or overpronation can developed when someone runs a lot, or is naturally born with it, thus the best solution for runners with these problems to purchase a pair of good running shoes. With the advanced features designed in its product, Mizuno aims to provide maximum comfort to consumers while running. Runners with flat feet put extra care in choosing the best running shoe as they are particularly concerned with support, stability, and motion control. The Wave Inspire 13 is a shoe that offers solid support and feels lighter than it is according to online reviews. The product is also listed in several online websites as one of the highly recommended shoes for flat feet runners in 2018. (Loda, 2018) Mizuno aims to deliver its consumer needs based on their traits, lifestyle and values thus target market is behavioural segmented. In addition, looking at the demographical view, the product is designed for both genders and does not require a very high basic income to be able to purchase as the price ranges approximately around $120. Furthermore, geographically, Mizuno serves its customers globally to international customers from all around the

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