Weakness Of Mcdonald's

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Answer for question A:
McDonalds is without a doubt, the most famous fast food venture in the world. It was founded on the 15th of May 1940 in San Bernardino, California by its founders, Richard and Maurice McDonald and 15 years later was founded as the McDonald’s corporation in Illinois. With over 76 years of experience in the business sector, McDonalds Corporation is one of the longest existing corporation still open to this day. With its headquarters located in Oak Brook, Illinois, USA, it has over 36,000 fast food outlets around the world. McDonalds has over 420,000 staff including branch managers. The common products sold are hamburgers, chicken, French fries, soft drinks, coffee, milkshakes, salads and desserts. And has one of the most famous slogans with states “I’m Lovin’ it”.
McDonalds being one of the most astonished fast food restaurant in the world would definitely have a strong and firm vision and mission, McDonalds brand mission is “to be the best quick service restaurant experience”. Being the best means providing without a doubt outstanding quality, service, cleanliness and value, so that satisfaction is met by every customer in McDonalds.
SWOT analysis for McDonalds:
Strengths Weaknesses
1) Successful advertisement and brand name.
2) Collaboration with Coca Cola.
3) Clean environment and play space for kids.
4) Professional training for employees.
5) Competitive pricing. 1) Weak product development.
2) Management of franchisee/ joint venture.
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