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Strength And Weakness Of Social Media Essay

712 Words3 Pages

In this era of advanced technology, the social media has become a very good platform for effective advertising and marketing strategy to reach a wide and large audience (Delzio, 2016). Social media is so popular that not only the youngsters are too attached to the social media, but the adults and elders also catching up with the trend so that they will not be left out. Little by little, social media has become an integral part of culture and norm for majority of people in today’s world to the extent that many advertisers and marketers see it as a very good opportunity to build awareness on what they wanted to promote or sell (Delzio, 2016). Modern advertisers have already changed their platform from traditional advertisement to social media advertisement (Demoss, 2014). However, advertising on social media does not guarantee high effectiveness as social media also have its weaknesses. …show more content…

Khanfar, Catherine Harrington, Lee E. Kizer, 2010), switching television channel whenever there is a television break, listening to another radio station when its advertisement section, flipping to the other page when they see advertisement on magazine or newspaper. There is no exception for the social media, people can always choose to click the close button or scroll through the timelines like Instagram or Facebook whenever there is an advertisement. Although there social medias that can show the statistics of the total views and reach of their advertisement, but it is still difficult to measure the effectiveness of social media advertising and know how people think and react towards tons of advertisements that appears on social media (Naidoo,

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