Weaknesses Of Hong Leong Bank

3.0 Operation Strengths The strengths segment of a SWOT analysis provides an area to list everything to be done right either individually or as an organization. This section contains both strengths within the organization and external strengths. It can be either tangible or intangible. Strengths are the qualities that enable Hong Leong Bank to accomplish the organization’s mission. These are the basis which continued to success can be made and sustained. Strengths are the beneficial aspects and the capabilities of an organization. There are several strengths for Hong Leong Bank. The first strengths are good customer service this is one of the main strength that Hong Leong Bank is focusing on. They believe that good customer service is the lifeblood of business and Hong Leong Bank provides a good customer service to satisfy the customer need and wants. Thus, customer will be happy enough to pass positive feedback about Hong Leong Bank to others, who may try the service that was offer for them and in their turn to become repeat customers. Using phone is still the most business 's primary point of contact with customers. Thus, Hong Leong Bank has an answering call service which several staff are responsible to answer the phone that call by customers. This service enable customer to contact with the bank anytime. For example, if the customers realize that their credit card has been hack by someone or lost it while traveling, they are able to